Brandwave

How popular isTCGplayer in search?

In August 2026, there were an estimated 2.7M branded searches for TCGplayer worldwide which is up 22.3% over the last 11 months. TCGplayer holds 91.2% estimated Share of Search among trading card shops worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TCGplayer91.2%
  2. Star City Games6%
  3. CoolStuffInc1.3%
  4. Cardmarket0.74%
  5. Troll and Toad0.6%
  6. Channel Fireball0.06%
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Which trading card shops compete with TCGplayer?

TCGplayer against trading card shops worldwide, by month

Share of Search by month for TCGplayer, Star City Games. The figures are in the table below the chart.

View monthly share of search table
MonthTCGplayerStar City GamesCoolStuffIncCardmarketTroll and ToadChannel Fireball
Oct 202589.8%5.9%1.6%0.89%1.6%0.08%
Nov 202588%7.1%1.6%1.6%1.6%0.09%
Dec 202587.7%7.1%1.6%1.9%1.6%0.07%
Jan 202687.3%7.1%1.6%2.4%1.6%0.11%
Feb 202687.6%7.1%1.6%2.4%1.3%0.07%
Mar 202689.2%5.9%1.3%2.4%1.1%0.05%
Apr 202689.2%5.9%1.3%2.4%1.1%0.08%
May 202689.4%5.9%1.3%2.4%0.88%0.05%
Jun 202690.3%6%1.3%1.6%0.73%0.05%
Jul 202691.2%6%1.3%0.74%0.6%0.04%
Aug 202691.2%6%1.3%0.74%0.6%0.06%
Sep 2026——————

  1. 1.TCGplayer

    91.2%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Star City Games

    6%

    Held 2nd. 181K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.CoolStuffInc

    1.3%

    Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Cardmarket

    0.74%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Troll and Toad

    0.6%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Channel Fireball

    0.06%

    Held 6th. 1.9K estimated branded searches, +46.2% vs prior month. Share 0 points.

Compare search popularity between TCGplayer and its closest rivals

How has branded search demand for TCGplayer changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TCGplayer worldwide rose from 2.2M to 2.7M.
  • Across the 11 months ending August 2026, TCGplayer’s estimated Share of Search among trading card shops worldwide increased from 89.8% to 91.2%.
  • Across the 11 months ending August 2026, TCGplayer’s estimated Share of Search among trading card shops worldwide peaked at 91.2% in July 2026 and was lowest at 87.3% in January 2026.

How did search popularity change for trading card shops worldwide in August 2026?

  1. Cardmarket’s estimated Share of Search among trading card shops worldwide has lost ground for 3 months in a row, from 2.4% to 0.74% in August 2026.

  2. Estimated monthly branded searches for TCGplayer worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026.

  3. Estimated monthly branded searches for Star City Games worldwide rose 22.3% over 11 measured months, from 148K to 181K in August 2026.

  4. Estimated monthly branded searches for Troll and Toad worldwide fell 55.3% over 11 measured months, from 40.5K to 18.1K in August 2026.

How is TCGplayer measured?

Brandwave collects information about searches that people make online using TCGplayer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tcg player

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How the Brand Demand Index is measured

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