How popular isTrim in search?
In September 2026, there were an estimated 301K branded searches for Trim worldwide which is up 22.4% over the last 12 months. Trim holds 43.8% estimated Share of Search among nail file brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Trim43.8%
Revlon29.2%OPI19.6%
Sally Hansen7.2%
Bona Fide Beauty0.09%- Nailene0.02%
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Which nail file brands compete with Trim?
Share of Search by month for Trim, Revlon, OPI, Sally Hansen. The figures are in the table below the chart.
View monthly share of search table
| Month | Trim | Revlon | OPI | Sally Hansen | Bona Fide Beauty | Nailene |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 34.8% | 23.3% | 7% | 0.07% | 0.02% |
| Nov 2025 | 34.8% | 34.8% | 23.3% | 7% | 0.1% | 0.02% |
| Dec 2025 | 36.3% | 36.3% | 19.9% | 7.3% | 0.11% | 0.02% |
| Jan 2026 | 39.5% | 32.3% | 21.6% | 6.5% | 0.09% | 0.01% |
| Feb 2026 | 37.2% | 30.4% | 24.9% | 7.5% | 0.07% | 0.02% |
| Mar 2026 | 37.2% | 30.4% | 24.9% | 7.5% | 0.07% | 0.03% |
| Apr 2026 | 38.9% | 31.8% | 21.4% | 7.8% | 0.08% | 0.02% |
| May 2026 | 41.3% | 27.6% | 22.7% | 8.3% | 0.07% | 0.02% |
| Jun 2026 | 40.5% | 27.2% | 22.2% | 10% | 0.06% | 0.02% |
| Jul 2026 | 42% | 28% | 23% | 6.9% | 0.07% | 0.02% |
| Aug 2026 | 42% | 28% | 23% | 6.9% | 0.08% | 0.02% |
| Sep 2026 | 43.8% | 29.2% | 19.6% | 7.2% | 0.09% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.8% | 301K | 0% | +1.8 points | |
| 2, held 2nd | 29.2% | 201K | 0% | +1.2 points | |
| 3, held 3rd | 19.6% | 135K | -18.2% | -3.4 points | |
| 4, held 4th | 7.2% | 49.5K | 0% | +0.3 points | |
| 5, held 5th | 0.09% | 590 | 0% | 0 points | |
| 6, held 6th | 0.02% | 140 | 0% | 0 points |
1.
Trim43.8%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1.8 points.
2.
Revlon29.2%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +1.2 points.
3.
19.6%
Held 3rd. 135K estimated branded searches, -18.2% vs prior month. Share -3.4 points.
7.2%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
0.09%
Held 5th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
6.Nailene
0.02%
Held 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Trim and its closest rivals
Every comparison with Trim
5 comparisons
How has branded search demand for Trim changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Trim worldwide rose from 246K to 301K.
- Across the 12 months ending September 2026, Trim’s estimated Share of Search among nail file brands worldwide increased from 34.8% to 43.8%.
- Across the 12 months ending September 2026, Trim’s estimated Share of Search among nail file brands worldwide peaked at 43.8% in September 2026 and was lowest at 34.8% in November 2025.
- Across the 12 months ending September 2026, Trim rose from 2nd to 1st among nail file brands worldwide.
How did search popularity change for nail file brands worldwide in September 2026?
5 changes
In September 2026, Trim gained estimated Share of Search among nail file brands worldwide, from 42% to 43.8%.
In September 2026, Revlon gained estimated Share of Search among nail file brands worldwide, from 28% to 29.2%.
In September 2026, OPI lost estimated Share of Search among nail file brands worldwide, from 23% to 19.6%.
Estimated monthly branded searches for Nailene worldwide rose 27.3% over 12 measured months, from 110 to 140 in September 2026.
Estimated monthly branded searches for Bona Fide Beauty worldwide rose 22.9% over 12 measured months, from 480 to 590 in September 2026.
How is Trim measured?
Brandwave collects information about searches that people make online using Trim’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- trim
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Is Trim your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.