Brandwave

How popular isTiger Sugar?

In September 2026, people searched for Tiger Sugar by name about 90,500 times worldwide, a 17.7% decrease from the previous year. These searches made up 4.3% of all global bubble tea chain searches, placing Tiger Sugar sixth out of nine chains. When we asked both ChatGPT and Google AI Overviews about bubble tea chains, Tiger Sugar appeared in three of the four answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Tiger Sugar is the sixth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. Gong chaShare of searches 47.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. ChatimeShare of searches 17.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  3. Kung Fu TeaShare of searches 14.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. Happy LemonShare of searches 6.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th
  5. Tiger SugarShare of searches 4.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th

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Top bubble tea chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tiger Sugar was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Tiger Sugar is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gong cha1st
  2. Kung Fu Tea2nd
  3. Sharetea3rd
  4. CoCo4th
  5. Tiger Sugar5th
  6. Chatime6th
  7. Happy Lemon7th
  8. ChaPanda–
  9. Yi Fang Taiwan Fruit Tea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gong cha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kung Fu Tea4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sharetea4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CoCo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tiger Sugar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Happy Lemon2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chatime1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ChaPanda0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yi Fang Taiwan Fruit Tea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bubble tea chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bubble tea chains compete with Tiger Sugar?

Tiger Sugar against bubble tea chains worldwide, by month

Share of searches by month for Gong cha, Chatime, Kung Fu Tea, Happy Lemon, Sharetea, Tiger Sugar. The figures are in the table below the chart.

View monthly share of searches table
MonthGong chaChatimeKung Fu TeaHappy LemonShareteaTiger SugarChaPandaYi Fang Taiwan Fruit TeaCoCo
Oct 202543%15.8%19.4%7.1%7.1%4.7%0.64%2.1%0.1%
Nov 202546%13.8%16.9%7.6%7.6%5.1%0.68%2.3%0.11%
Dec 202541.2%15.2%22.7%6.8%6.8%4.5%0.75%2%0.1%
Jan 202644.2%13.3%19.9%7.3%7.3%4.9%0.8%2.2%0.13%
Feb 202647.9%14.4%17.6%6.5%6.5%4.3%0.71%1.9%0.09%
Mar 202642.8%15.7%19.3%7.1%7.1%4.7%1.2%2.1%0.1%
Apr 202642.8%15.8%19.3%7.1%7.1%4.7%1.2%2.1%0.08%
May 202648.6%14.7%14.7%8%6.6%4.4%1.1%2%0.12%
Jun 202644.9%16.5%16.5%7.4%6.1%4.9%1.2%2.2%0.11%
Jul 202644.7%16.4%16.4%7.4%6%4.9%1.8%2.2%0.08%
Aug 202644.7%16.4%16.4%7.4%6%4.9%1.8%2.2%0.08%
Sep 202647.3%17.4%14.2%6.4%6.4%4.3%1.9%1.9%0.09%

  1. 1.Gong cha

    47.3%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Chatime

    17.4%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Kung Fu Tea

    14.2%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  4. 4.Happy Lemon

    6.4%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.Sharetea

    6.4%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Tiger Sugar

    4.3%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.

  7. 7.ChaPanda

    1.9%

    Moved from 8th to 7th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Yi Fang Taiwan Fruit Tea

    1.9%

    Moved from 7th to 8th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  9. 9.CoCo

    0.09%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Tiger Sugar and its closest rivals

Every comparison with Tiger Sugar

8 comparisons

How has branded search demand for Tiger Sugar changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tiger Sugar worldwide fell from 110K to 90.5K.
  • Across the 12 months ending September 2026, Tiger Sugar’s share of searches among bubble tea chains worldwide held steady, from 4.7% to 4.3%.

How did search popularity change for bubble tea chains worldwide in September 2026?

6 changes

  1. In September 2026, Gong cha gained share of searches among bubble tea chains worldwide, from 44.7% to 47.3%.

  2. In September 2026, Chatime gained share of searches among bubble tea chains worldwide, from 16.4% to 17.4%.

  3. In September 2026, Kung Fu Tea lost share of searches among bubble tea chains worldwide, from 16.4% to 14.2%.

  4. In September 2026, Happy Lemon lost share of searches among bubble tea chains worldwide, from 7.4% to 6.4%.

  5. In September 2026, Tiger Sugar lost share of searches among bubble tea chains worldwide, from 4.9% to 4.3%.

  6. In September 2026, ChaPanda rose from 8th to 7th among bubble tea chains worldwide.

How are Tiger Sugar’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Tiger Sugar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tiger sugar

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How the Brand Demand Index is measured

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