Brandwave

Chatime vs Tiger Sugar:Which is more popular?

In September 2026, Chatime had more branded searches than Tiger Sugar among bubble tea chains worldwide. Chatime had about 368,000 branded searches, while Tiger Sugar had 90,500. Chatime made up 17.4% of all bubble tea chain searches we track, and Tiger Sugar accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about bubble tea chains, Tiger Sugar appeared in three of the four answers and Chatime in one. Tiger Sugar was mentioned before Chatime in two out of three answers that named either.

Among bubble tea chains worldwide in September 2026

Who do people search for more?

Chatime, about 4 searches for every 1 for Tiger Sugar

Chatime 368K searchesTiger Sugar 90.5K searches

Who does AI mention more?

Tiger Sugar, mentioned in 3 of 4 answers, Chatime in 1

Tiger Sugar in 3 of 4Chatime in 1 of 4

Who does AI recommend more?

Tiger Sugar, named ahead of Chatime in 2 of 3 answers

Tiger Sugar first in 2Chatime first in 1

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Top bubble tea chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tiger Sugar was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Chatime was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Tiger Sugar was listed before Chatime in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gong cha1st
  2. Kung Fu Tea2nd
  3. Sharetea3rd
  4. CoCo4th
  5. Tiger Sugar5th
  6. Chatime6th
  7. Happy Lemon7th
  8. ChaPanda–
  9. Yi Fang Taiwan Fruit Tea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gong cha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kung Fu Tea4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sharetea4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CoCo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tiger Sugar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Happy Lemon2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chatime1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ChaPanda0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yi Fang Taiwan Fruit Tea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bubble tea chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Chatime or Tiger Sugar more popular in search?

This chart shows how often people search Google for Chatime and Tiger Sugar by name. Each line represents a brand's share of searches for all nine bubble tea chains we track, month by month, from English-language searches worldwide.

Chatime and Tiger Sugar among bubble tea chains worldwide, by month

Share of searches by month for Chatime, Tiger Sugar. The figures are in the table below the chart.

View monthly share of searches table
MonthGong chaChatimeKung Fu TeaHappy LemonShareteaTiger SugarChaPandaYi Fang Taiwan Fruit TeaCoCo
Oct 202543%15.8%19.4%7.1%7.1%4.7%0.64%2.1%0.1%
Nov 202546%13.8%16.9%7.6%7.6%5.1%0.68%2.3%0.11%
Dec 202541.2%15.2%22.7%6.8%6.8%4.5%0.75%2%0.1%
Jan 202644.2%13.3%19.9%7.3%7.3%4.9%0.8%2.2%0.13%
Feb 202647.9%14.4%17.6%6.5%6.5%4.3%0.71%1.9%0.09%
Mar 202642.8%15.7%19.3%7.1%7.1%4.7%1.2%2.1%0.1%
Apr 202642.8%15.8%19.3%7.1%7.1%4.7%1.2%2.1%0.08%
May 202648.6%14.7%14.7%8%6.6%4.4%1.1%2%0.12%
Jun 202644.9%16.5%16.5%7.4%6.1%4.9%1.2%2.2%0.11%
Jul 202644.7%16.4%16.4%7.4%6%4.9%1.8%2.2%0.08%
Aug 202644.7%16.4%16.4%7.4%6%4.9%1.8%2.2%0.08%
Sep 202647.3%17.4%14.2%6.4%6.4%4.3%1.9%1.9%0.09%

How has the Chatime and Tiger Sugar comparison changed over the last 12 months?

3 findings
  • Chatime was ahead of Tiger Sugar in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chatime’s share of searches among bubble tea chains worldwide moved from 15.8% to 17.4%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Tiger Sugar’s share of searches among bubble tea chains worldwide moved from 4.7% to 4.3%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for bubble tea chains worldwide in September 2026?

2 changes

  1. In September 2026, Chatime gained share of searches among bubble tea chains worldwide, from 16.4% to 17.4%.

  2. In September 2026, Tiger Sugar lost share of searches among bubble tea chains worldwide, from 4.9% to 4.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chatime’s and Tiger Sugar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chatime

1 branded search term

  • chatime

Tiger Sugar

1 branded search term

  • tiger sugar

How the Brand Demand Index is measured

Other head-to-heads among bubble tea chains

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