Brandwave

Bubble tea chains:Which are searched most?

In September 2026, Gong cha was the most searched among bubble tea chains worldwide, with an estimated 1M branded searches and 69% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Gong cha69%
  2. Chatime25.4%
  3. ChaPanda2.8%
  4. Yi Fang Taiwan Fruit Tea2.8%

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Share of SearchLeaderboard

Compare chains selling bubble tea and milk tea . Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bubble tea chains worldwide, by month

Share of Search by month for Gong cha, Chatime, ChaPanda, Yi Fang Taiwan Fruit Tea. The figures are in the table below the chart.

View monthly share of search table
MonthGong chaChatimeChaPandaYi Fang Taiwan Fruit Tea
Oct 202569.8%25.7%1%3.5%
Nov 202573.2%22%1.1%3.6%
Dec 202569.7%25.6%1.3%3.4%
Jan 202673.1%22%1.3%3.6%
Feb 202673.7%22.2%1.1%3%
Mar 202669.2%25.5%1.9%3.4%
Apr 202669.2%25.5%1.9%3.4%
May 202673.3%22.1%1.6%3%
Jun 202669.2%25.5%1.9%3.4%
Jul 202668.6%25.2%2.8%3.4%
Aug 202668.6%25.2%2.8%3.4%
Sep 202669%25.4%2.8%2.8%

This month’s ranking, September 2026

  1. 1.Gong cha

    69%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Chatime

    25.4%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.ChaPanda

    2.8%

    Moved from 4th to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Yi Fang Taiwan Fruit Tea

    2.8%

    Moved from 3rd to 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

Compare search popularity between leading brands

Which brand is most popular in search among bubble tea chains worldwide?

In September 2026, Gong cha was the most searched among bubble tea chains worldwide, with an estimated 1M branded searches and 69% estimated Share of Search within this set. Chatime is in 2nd place, 43.6 percentage points behind at 25.4% Share of Search.

Global bubble tea chains, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gong cha69.8% → 69%73.7%Feb 202668.6%Jul 20261st
Chatime25.7% → 25.4%25.7%Oct 202522%Jan 20262nd
ChaPanda1% → 2.8%2.8%Sep 20261%Oct 20254th → 3rd
Yi Fang Taiwan Fruit Tea3.5% → 2.8%3.6%Nov 20252.8%Sep 20263rd → 4th

Each finding as a sentence

  • Across the 12 months ending September 2026, Gong cha’s estimated Share of Search among bubble tea chains worldwide decreased from 69.8% to 69%.
  • Across the 12 months ending September 2026, ChaPanda’s estimated Share of Search among bubble tea chains worldwide increased from 1% to 2.8%.
  • Across the 12 months ending September 2026, Yi Fang Taiwan Fruit Tea’s estimated Share of Search among bubble tea chains worldwide decreased from 3.5% to 2.8%.
  • Across the 12 months ending September 2026, Gong cha’s estimated Share of Search among bubble tea chains worldwide peaked at 73.7% in February 2026 and was lowest at 68.6% in July 2026.
  • Across the 12 months ending September 2026, Chatime’s estimated Share of Search among bubble tea chains worldwide peaked at 25.7% in October 2025 and was lowest at 22% in January 2026.
  • Across the 12 months ending September 2026, ChaPanda rose from 4th to 3rd among bubble tea chains worldwide.
  • Across the 12 months ending September 2026, Yi Fang Taiwan Fruit Tea fell from 3rd to 4th among bubble tea chains worldwide.
  • Across the 12 months ending September 2026, Chatime held steady: its estimated Share of Search among bubble tea chains worldwide moved less than 0.5 percentage points.

How did search popularity change for bubble tea chains worldwide in September 2026?

  1. In September 2026, Yi Fang Taiwan Fruit Tea lost estimated Share of Search among bubble tea chains worldwide, from 3.4% to 2.8%.

  2. In September 2026, ChaPanda rose from 4th to 3rd among bubble tea chains worldwide.

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