Brandwave

How popular isTiger in search?

In September 2026, there were an estimated 44.9K branded searches for Tiger worldwide which is up 7.4% over the last 12 months. Tiger holds 6.4% estimated Share of Search among rice cooker brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cuckoo43.8%
  2. Zojirushi28.6%
  3. Russell Hobbs19.8%
  4. Tiger6.4%
  5. Philips1.4%
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Which rice cooker brands compete with Tiger?

Tiger against rice cooker brands worldwide, by month

Share of Search by month for Cuckoo, Zojirushi, Russell Hobbs, Tiger. The figures are in the table below the chart.

View monthly share of search table
MonthCuckooZojirushiRussell HobbsTigerPhilips
Oct 202543.7%26.6%23.4%5.1%1.2%
Nov 202538.4%30.7%24.8%5.1%1%
Dec 202534.3%37.6%21.7%5.4%0.91%
Jan 202635.4%38.8%19.1%5.5%1.1%
Feb 202637.9%35.3%20.2%5.3%1.3%
Mar 202640.5%34.8%18.5%4.9%1.4%
Apr 202647.9%30.7%15.5%4.8%1.1%
May 202647.8%30.7%15.4%5%1.1%
Jun 202646.8%28.5%17.9%5.6%1.3%
Jul 202642.4%30.5%18.8%7%1.4%
Aug 202643.4%32.4%16.6%6.1%1.5%
Sep 202643.8%28.6%19.8%6.4%1.4%

  1. 1.Cuckoo

    43.8%

    Held 1st. 307K estimated branded searches, -15.2% vs prior month. Share +0.3 points.

  2. 2.Zojirushi

    28.6%

    Held 2nd. 201K estimated branded searches, -25.7% vs prior month. Share -3.8 points.

  3. 3.Russell Hobbs

    19.8%

    Held 3rd. 138K estimated branded searches, 0% vs prior month. Share +3.1 points.

  4. 4.Tiger

    6.4%

    Held 4th. 44.9K estimated branded searches, -11.1% vs prior month. Share +0.3 points.

  5. 5.Philips

    1.4%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Tiger and its closest rivals

Every comparison with Tiger

How has branded search demand for Tiger changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tiger worldwide rose from 41.8K to 44.9K.
  • Across the 12 months ending September 2026, Tiger’s estimated Share of Search among rice cooker brands worldwide increased from 5.1% to 6.4%.
  • Across the 12 months ending September 2026, Tiger’s estimated Share of Search among rice cooker brands worldwide peaked at 7% in July 2026 and was lowest at 4.8% in April 2026.

How did search popularity change for rice cooker brands worldwide in September 2026?

  1. In September 2026, Russell Hobbs gained estimated Share of Search among rice cooker brands worldwide, from 16.6% to 19.8%.

  2. In September 2026, Zojirushi lost estimated Share of Search among rice cooker brands worldwide, from 32.4% to 28.6%.

  3. Estimated monthly branded searches for Cuckoo worldwide fell 15.2% over 12 measured months, from 362K to 307K in September 2026.

How is Tiger measured?

Brandwave collects information about searches that people make online using Tiger’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • tiger cooker
  • tiger corporation
  • tiger rice
  • tiger rice cooker

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How the Brand Demand Index is measured

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