How popular isThurso Surf?
In September 2026, people searched for Thurso Surf by name about 1,300 times worldwide, a 45.8% decrease from the previous year. These searches made up 1.4% of all global bodyboard brand searches, placing Thurso Surf eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about bodyboard brands, Thurso Surf appeared in one of the five answers and was the seventh most recommended of the nine.
Thurso Surf is the eighth most searched of 9 competitors and the seventh most recommended in AI answers.
- NMDShare of searches 53.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Body GloveShare of searches 29.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Science BodyboardsShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
PrideShare of searches 2.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Thurso SurfShare of searches 1.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top bodyboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thurso Surf was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thurso Surf is the seventh most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Morey1st- Science Bodyboards2nd
- NMD3rd
- Hubboards4th
- Custom X5th
- Pride6th
- Thurso Surf7th
- Body Glove–
- Stealth–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Morey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Science Bodyboards3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hubboards3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NMD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Custom X2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pride1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thurso Surf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stealth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bodyboard brands
5 answers
Asked ChatGPT
“Which bodyboard brand should I buy?”
Asked ChatGPT
“What are the best bodyboard brands?”
Asked ChatGPT
“What's the best bodyboard brand for surfing on waves?”
Searched Google, AI Overview
“best bodyboard”
Searched Google, AI Overview
“bodyboard for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which bodyboard brands compete with Thurso Surf?
Share of searches by month for NMD, Body Glove, Science Bodyboards, Pride, Custom X, Hubboards, Thurso Surf. The figures are in the table below the chart.
View monthly share of searches table
| Month | NMD | Body Glove | Science Bodyboards | Pride | Custom X | Hubboards | Morey | Thurso Surf | Stealth |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 33.6% | 4.5% | 2.4% | 2.2% | 1.9% | 1.3% | 2.4% | 1.3% |
| Nov 2025 | 49.6% | 33.1% | 5.4% | 2.9% | 2.1% | 2.4% | 1.3% | 1.3% | 1.9% |
| Dec 2025 | 38.6% | 47.2% | 4.2% | 2.3% | 1.9% | 1.9% | 1.5% | 0.69% | 1.9% |
| Jan 2026 | 35% | 52.4% | 3.8% | 2.1% | 1.7% | 1.3% | 1.7% | 0.62% | 1.3% |
| Feb 2026 | 51.1% | 34.2% | 4.5% | 2.5% | 2.4% | 1.7% | 1.7% | 0.74% | 1.3% |
| Mar 2026 | 47.4% | 38.8% | 4.2% | 2.3% | 2.1% | 1.8% | 1.2% | 0.96% | 1.2% |
| Apr 2026 | 51.2% | 34.2% | 4.6% | 2.5% | 1.8% | 1.7% | 1.7% | 1.3% | 1% |
| May 2026 | 47.1% | 38.6% | 4.2% | 2.8% | 1.8% | 1.8% | 1.5% | 1.2% | 0.95% |
| Jun 2026 | 46.8% | 38.3% | 5.1% | 2.3% | 1.8% | 1.8% | 1.5% | 1.5% | 0.95% |
| Jul 2026 | 46.5% | 38% | 5.1% | 2.3% | 2% | 1.8% | 1.8% | 1.8% | 0.83% |
| Aug 2026 | 48.9% | 32.7% | 6.5% | 2.4% | 2.5% | 2.4% | 1.9% | 1.9% | 0.87% |
| Sep 2026 | 53.8% | 29.5% | 5.9% | 2.6% | 2.4% | 2.1% | 1.4% | 1.4% | 0.96% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.8% | 49.5K | 0% | +4.9 points | |
| 2, held 2nd | 29.5% | 27.1K | -18.1% | -3.3 points | |
| 3, held 3rd | 5.9% | 5.4K | -18.2% | -0.7 points | |
| 4, moved from 6th to 4th | 2.6% | 2.4K | 0% | +0.2 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 2.4% | 2.2K | -11.7% | -0.1 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 2.1% | 1.9K | -20.8% | -0.3 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.4% | 1.3K | -31.6% | -0.5 points | |
| 8, held 8th | 1.4% | 1.3K | -31.6% | -0.5 points | |
| 9, held 9th | 0.96% | 880 | 0% | +0.1 points |
1.NMD
53.8%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +4.9 points.
29.5%
Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -3.3 points.
5.9%
Held 3rd. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
4.
Pride2.6%
Moved from 6th to 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.Custom X
2.4%
Moved from 4th to 5th. 2.2K estimated branded searches, -11.7% vs prior month. Share -0.1 points.
2.1%
Moved from 5th to 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.3 points.
7.
Morey1.4%
Held 7th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.5 points.
1.4%
Held 8th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.5 points.
9.Stealth
0.96%
Held 9th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Thurso Surf and its closest rivals
Every comparison with Thurso Surf
8 comparisons
How has branded search demand for Thurso Surf changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thurso Surf worldwide fell from 2.4K to 1.3K.
- Across the 12 months ending September 2026, Thurso Surf’s share of searches among bodyboard brands worldwide decreased from 2.4% to 1.4%.
- Across the 12 months ending September 2026, Thurso Surf’s share of searches among bodyboard brands worldwide peaked at 2.4% in October 2025 and was lowest at 0.62% in January 2026.
- Across the 12 months ending September 2026, Thurso Surf fell from 5th to 8th among bodyboard brands worldwide.
How did search popularity change for bodyboard brands worldwide in September 2026?
6 changes
In September 2026, NMD gained share of searches among bodyboard brands worldwide, from 48.9% to 53.8%.
In September 2026, Body Glove lost share of searches among bodyboard brands worldwide, from 32.7% to 29.5%.
In September 2026, Science Bodyboards lost share of searches among bodyboard brands worldwide, from 6.5% to 5.9%.
In September 2026, Pride rose from 6th to 4th among bodyboard brands worldwide.
In September 2026, Custom X fell from 4th to 5th among bodyboard brands worldwide.
In September 2026, Hubboards fell from 5th to 6th among bodyboard brands worldwide.
How are Thurso Surf’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Thurso Surf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- thurso surf
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Is Thurso Surf your brand?
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