Brandwave

Body Glove vs Thurso Surf:Which is more popular?

In September 2026, Body Glove had more branded searches than Thurso Surf among bodyboard brands worldwide. Body Glove had about 27,100 branded searches, while Thurso Surf had 1,300. Body Glove made up 29.5% of all bodyboard brand searches we track, and Thurso Surf accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about bodyboard brands, Thurso Surf appeared in one of the five answers and Body Glove in none.

Among bodyboard brands worldwide in September 2026

Who do people search for more?

Body Glove, about 21 searches for every 1 for Thurso Surf

Body Glove 27.1K searchesThurso Surf 1.3K searches

Who does AI mention more?

Thurso Surf, mentioned in 1 of 5 answers, Body Glove in 0

Thurso Surf in 1 of 5Body Glove in 0 of 5

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Top bodyboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thurso Surf was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Body Glove did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Morey1st
  2. Science Bodyboards2nd
  3. NMD3rd
  4. Hubboards4th
  5. Custom X5th
  6. Pride6th
  7. Thurso Surf7th
  8. Body Glove–
  9. Stealth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Morey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Science Bodyboards3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hubboards3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NMD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Custom X2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pride1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thurso Surf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stealth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bodyboard brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Body Glove or Thurso Surf more popular in search?

This chart shows how often people search Google for Body Glove and Thurso Surf by name. Each line represents a brand's share of searches for all nine bodyboard brands we track, month by month, from English-language searches worldwide.

Body Glove and Thurso Surf among bodyboard brands worldwide, by month

Share of searches by month for Body Glove, Thurso Surf. The figures are in the table below the chart.

View monthly share of searches table
MonthNMDBody GloveScience BodyboardsPrideCustom XHubboardsMoreyThurso SurfStealth
Oct 202550.3%33.6%4.5%2.4%2.2%1.9%1.3%2.4%1.3%
Nov 202549.6%33.1%5.4%2.9%2.1%2.4%1.3%1.3%1.9%
Dec 202538.6%47.2%4.2%2.3%1.9%1.9%1.5%0.69%1.9%
Jan 202635%52.4%3.8%2.1%1.7%1.3%1.7%0.62%1.3%
Feb 202651.1%34.2%4.5%2.5%2.4%1.7%1.7%0.74%1.3%
Mar 202647.4%38.8%4.2%2.3%2.1%1.8%1.2%0.96%1.2%
Apr 202651.2%34.2%4.6%2.5%1.8%1.7%1.7%1.3%1%
May 202647.1%38.6%4.2%2.8%1.8%1.8%1.5%1.2%0.95%
Jun 202646.8%38.3%5.1%2.3%1.8%1.8%1.5%1.5%0.95%
Jul 202646.5%38%5.1%2.3%2%1.8%1.8%1.8%0.83%
Aug 202648.9%32.7%6.5%2.4%2.5%2.4%1.9%1.9%0.87%
Sep 202653.8%29.5%5.9%2.6%2.4%2.1%1.4%1.4%0.96%

How has the Body Glove and Thurso Surf comparison changed over the last 12 months?

3 findings
  • Body Glove was ahead of Thurso Surf in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Body Glove’s share of searches among bodyboard brands worldwide moved from 33.6% to 29.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Thurso Surf’s share of searches among bodyboard brands worldwide moved from 2.4% to 1.4%, and its estimated monthly branded searches moved from 2.4K to 1.3K.

How did search popularity change for bodyboard brands worldwide in September 2026?

2 changes
  1. In September 2026, Body Glove lost share of searches among bodyboard brands worldwide, from 32.7% to 29.5%.

  2. Estimated monthly branded searches for Thurso Surf worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Body Glove’s and Thurso Surf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Body Glove

1 branded search term

  • bodyglove

Thurso Surf

1 branded search term

  • thurso surf

How the Brand Demand Index is measured

Other head-to-heads among bodyboard brands

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