Body Glove vs Pride:Which is more popular?
In September 2026, Body Glove had more branded searches than Pride among bodyboard brands worldwide. Body Glove had about 27,100 branded searches, while Pride had 2,400. Body Glove made up 29.5% of all bodyboard brand searches we track, and Pride accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about bodyboard brands, Pride appeared in one of the five answers and Body Glove in none.
Who do people search for more?
Body Glove, about 11 searches for every 1 for Pride
Who does AI mention more?
Pride, mentioned in 1 of 5 answers, Body Glove in 0
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Top bodyboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pride was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Body Glove did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Science Bodyboards1st
Morey2nd- NMD3rd
- Custom X4th
Pride5th
Body Glove–- Hubboards–
Thurso Surf–- Stealth–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Morey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Science Bodyboards3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NMD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Custom X2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pride1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Hubboards0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thurso Surf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stealth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bodyboard brands
5 answers
Asked ChatGPT
“Which bodyboard brand should I buy?”
Asked ChatGPT
“What are the best bodyboard brands?”
Asked ChatGPT
“What's the best bodyboard brand for surfing on waves?”
Searched Google, AI Overview
“best bodyboard”
Searched Google, AI Overview
“bodyboard for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Body Glove or Pride more popular in search?
This chart shows how often people search Google for Body Glove and Pride by name. Each line represents a brand's share of searches for all nine bodyboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Body Glove, Pride. The figures are in the table below the chart.
View monthly share of searches table
| Month | NMD | Body Glove | Science Bodyboards | Pride | Custom X | Hubboards | Morey | Thurso Surf | Stealth |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 33.6% | 4.5% | 2.4% | 2.2% | 1.9% | 1.3% | 2.4% | 1.3% |
| Nov 2025 | 49.6% | 33.1% | 5.4% | 2.9% | 2.1% | 2.4% | 1.3% | 1.3% | 1.9% |
| Dec 2025 | 38.6% | 47.2% | 4.2% | 2.3% | 1.9% | 1.9% | 1.5% | 0.69% | 1.9% |
| Jan 2026 | 35% | 52.4% | 3.8% | 2.1% | 1.7% | 1.3% | 1.7% | 0.62% | 1.3% |
| Feb 2026 | 51.1% | 34.2% | 4.5% | 2.5% | 2.4% | 1.7% | 1.7% | 0.74% | 1.3% |
| Mar 2026 | 47.4% | 38.8% | 4.2% | 2.3% | 2.1% | 1.8% | 1.2% | 0.96% | 1.2% |
| Apr 2026 | 51.2% | 34.2% | 4.6% | 2.5% | 1.8% | 1.7% | 1.7% | 1.3% | 1% |
| May 2026 | 47.1% | 38.6% | 4.2% | 2.8% | 1.8% | 1.8% | 1.5% | 1.2% | 0.95% |
| Jun 2026 | 46.8% | 38.3% | 5.1% | 2.3% | 1.8% | 1.8% | 1.5% | 1.5% | 0.95% |
| Jul 2026 | 46.5% | 38% | 5.1% | 2.3% | 2% | 1.8% | 1.8% | 1.8% | 0.83% |
| Aug 2026 | 48.9% | 32.7% | 6.5% | 2.4% | 2.5% | 2.4% | 1.9% | 1.9% | 0.87% |
| Sep 2026 | 53.8% | 29.5% | 5.9% | 2.6% | 2.4% | 2.1% | 1.4% | 1.4% | 0.96% |
How has the Body Glove and Pride comparison changed over the last 12 months?
3 findings
- Body Glove was ahead of Pride in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Body Glove’s share of searches among bodyboard brands worldwide moved from 33.6% to 29.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Pride’s share of searches among bodyboard brands worldwide moved from 2.4% to 2.6%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for bodyboard brands worldwide in September 2026?
2 changes

In September 2026, Body Glove lost share of searches among bodyboard brands worldwide, from 32.7% to 29.5%.

In September 2026, Pride rose from 6th to 4th among bodyboard brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Body Glove’s and Pride’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Body Glove
1 branded search term
- bodyglove
Pride
1 branded search term
- pride bodyboards
Other head-to-heads among bodyboard brands

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