Brandwave

How popular isNMD in search?

In August 2026, there were an estimated 49.5K branded searches for NMD worldwide which held steady over the last 11 months. NMD holds 39.6% estimated Share of Search among bodyboard brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Body Glove53%
  2. NMD39.6%
  3. Custom X3.3%
  4. Pride1.9%
  5. Morey1.5%
  6. Stealth0.7%
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Which bodyboard brands compete with NMD?

NMD against bodyboard brands worldwide, by month

Share of Search by month for Body Glove, NMD, Custom X. The figures are in the table below the chart.

View monthly share of search table
MonthBody GloveNMDCustom XPrideMoreyStealth
Oct 202553.2%39.8%3%1.9%1%1%
Nov 202552.8%39.4%2.9%2.3%1%1.5%
Dec 202566.5%27.2%2.4%1.6%1%1.3%
Jan 202670.8%23.7%2%1.4%1.1%0.91%
Feb 202652.9%39.5%3.3%1.9%1.3%1%
Mar 202658.2%35.5%2.7%1.7%0.93%0.93%
Apr 202653.5%40%2.5%1.9%1.3%0.81%
May 202658.2%35.6%2.3%2.1%1.1%0.72%
Jun 202658.4%35.7%2.3%1.7%1.2%0.72%
Jul 202658.2%35.6%2.5%1.7%1.4%0.63%
Aug 202653%39.6%3.3%1.9%1.5%0.7%
Sep 2026——————

  1. 1.Body Glove

    53%

    Held 1st. 66.2K estimated branded searches, -18.3% vs prior month. Share -5.2 points.

  2. 2.NMD

    39.6%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +4 points.

  3. 3.Custom X

    3.3%

    Held 3rd. 4.1K estimated branded searches, +17.2% vs prior month. Share +0.8 points.

  4. 4.Pride

    1.9%

    Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Morey

    1.5%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Stealth

    0.7%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between NMD and its closest rivals

Every comparison with NMD

How has branded search demand for NMD changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NMD worldwide held steady at 49.5K.
  • Across the 11 months ending August 2026, NMD’s estimated Share of Search among bodyboard brands worldwide peaked at 40% in April 2026 and was lowest at 23.7% in January 2026.

How did search popularity change for bodyboard brands worldwide in August 2026?

  1. In August 2026, NMD gained estimated Share of Search among bodyboard brands worldwide, from 35.6% to 39.6%.

  2. In August 2026, Custom X gained estimated Share of Search among bodyboard brands worldwide, from 2.5% to 3.3%.

  3. In August 2026, Body Glove lost estimated Share of Search among bodyboard brands worldwide, from 58.2% to 53%.

  4. Estimated monthly branded searches for Morey worldwide rose 46.2% over 11 measured months, from 1.3K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Stealth worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

How is NMD measured?

Brandwave collects information about searches that people make online using NMD’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nmd

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How the Brand Demand Index is measured

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