NMD vs Thurso Surf:Which is searched more?
In September 2026, NMD had more branded searches than Thurso Surf among bodyboard brands worldwide. NMD had about 49,500 branded searches, while Thurso Surf had 1,300. NMD made up 53.8% of all bodyboard brand searches we track, and Thurso Surf accounted for 1.4%. These are worldwide searches for English-language branded terms.
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Is NMD or Thurso Surf more popular in search?
Compare the bodyboard brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for NMD, Thurso Surf. The figures are in the table below the chart.
View monthly share of searches table
| Month | NMD | Body Glove | Science Bodyboards | Pride | Custom X | Hubboards | Morey | Thurso Surf | Stealth |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 33.6% | 4.5% | 2.4% | 2.2% | 1.9% | 1.3% | 2.4% | 1.3% |
| Nov 2025 | 49.6% | 33.1% | 5.4% | 2.9% | 2.1% | 2.4% | 1.3% | 1.3% | 1.9% |
| Dec 2025 | 38.6% | 47.2% | 4.2% | 2.3% | 1.9% | 1.9% | 1.5% | 0.69% | 1.9% |
| Jan 2026 | 35% | 52.4% | 3.8% | 2.1% | 1.7% | 1.3% | 1.7% | 0.62% | 1.3% |
| Feb 2026 | 51.1% | 34.2% | 4.5% | 2.5% | 2.4% | 1.7% | 1.7% | 0.74% | 1.3% |
| Mar 2026 | 47.4% | 38.8% | 4.2% | 2.3% | 2.1% | 1.8% | 1.2% | 0.96% | 1.2% |
| Apr 2026 | 51.2% | 34.2% | 4.6% | 2.5% | 1.8% | 1.7% | 1.7% | 1.3% | 1% |
| May 2026 | 47.1% | 38.6% | 4.2% | 2.8% | 1.8% | 1.8% | 1.5% | 1.2% | 0.95% |
| Jun 2026 | 46.8% | 38.3% | 5.1% | 2.3% | 1.8% | 1.8% | 1.5% | 1.5% | 0.95% |
| Jul 2026 | 46.5% | 38% | 5.1% | 2.3% | 2% | 1.8% | 1.8% | 1.8% | 0.83% |
| Aug 2026 | 48.9% | 32.7% | 6.5% | 2.4% | 2.5% | 2.4% | 1.9% | 1.9% | 0.87% |
| Sep 2026 | 53.8% | 29.5% | 5.9% | 2.6% | 2.4% | 2.1% | 1.4% | 1.4% | 0.96% |
How has the NMD and Thurso Surf comparison changed over the last 12 months?
3 findings
- NMD was ahead of Thurso Surf in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NMD’s share of searches among bodyboard brands worldwide moved from 50.3% to 53.8%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Thurso Surf’s share of searches among bodyboard brands worldwide moved from 2.4% to 1.4%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
How did search popularity change for bodyboard brands worldwide in September 2026?
2 changes
In September 2026, NMD gained share of searches among bodyboard brands worldwide, from 48.9% to 53.8%.
Estimated monthly branded searches for Thurso Surf worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NMD’s and Thurso Surf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NMD
1 branded search term
- nmd
Thurso Surf
1 branded search term
- thurso surf
Other head-to-heads among bodyboard brands
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