NMD vs Pride:Which is more popular?
In September 2026, NMD had more branded searches than Pride among bodyboard brands worldwide. NMD had about 49,500 branded searches, while Pride had 2,400. NMD made up 53.8% of all bodyboard brand searches we track, and Pride accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about bodyboard brands, NMD appeared in two of the five answers and Pride in one. NMD was mentioned before Pride in every answer that named either.
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Top bodyboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NMD was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pride was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. NMD was listed before Pride in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Morey1st- Science Bodyboards2nd
- NMD3rd
- Hubboards4th
- Custom X5th
Pride6th
Thurso Surf7th
Body Glove–- Stealth–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Morey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Science Bodyboards3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hubboards3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NMD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Custom X2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pride1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thurso Surf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stealth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bodyboard brands
5 answers
Asked ChatGPT
“Which bodyboard brand should I buy?”
Asked ChatGPT
“What are the best bodyboard brands?”
Asked ChatGPT
“What's the best bodyboard brand for surfing on waves?”
Searched Google, AI Overview
“best bodyboard”
Searched Google, AI Overview
“bodyboard for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is NMD or Pride more popular in search?
This chart shows how often people search Google for NMD and Pride by name. Each line represents a brand's share of searches for all nine bodyboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NMD, Pride. The figures are in the table below the chart.
View monthly share of searches table
| Month | NMD | Body Glove | Science Bodyboards | Pride | Custom X | Hubboards | Morey | Thurso Surf | Stealth |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 33.6% | 4.5% | 2.4% | 2.2% | 1.9% | 1.3% | 2.4% | 1.3% |
| Nov 2025 | 49.6% | 33.1% | 5.4% | 2.9% | 2.1% | 2.4% | 1.3% | 1.3% | 1.9% |
| Dec 2025 | 38.6% | 47.2% | 4.2% | 2.3% | 1.9% | 1.9% | 1.5% | 0.69% | 1.9% |
| Jan 2026 | 35% | 52.4% | 3.8% | 2.1% | 1.7% | 1.3% | 1.7% | 0.62% | 1.3% |
| Feb 2026 | 51.1% | 34.2% | 4.5% | 2.5% | 2.4% | 1.7% | 1.7% | 0.74% | 1.3% |
| Mar 2026 | 47.4% | 38.8% | 4.2% | 2.3% | 2.1% | 1.8% | 1.2% | 0.96% | 1.2% |
| Apr 2026 | 51.2% | 34.2% | 4.6% | 2.5% | 1.8% | 1.7% | 1.7% | 1.3% | 1% |
| May 2026 | 47.1% | 38.6% | 4.2% | 2.8% | 1.8% | 1.8% | 1.5% | 1.2% | 0.95% |
| Jun 2026 | 46.8% | 38.3% | 5.1% | 2.3% | 1.8% | 1.8% | 1.5% | 1.5% | 0.95% |
| Jul 2026 | 46.5% | 38% | 5.1% | 2.3% | 2% | 1.8% | 1.8% | 1.8% | 0.83% |
| Aug 2026 | 48.9% | 32.7% | 6.5% | 2.4% | 2.5% | 2.4% | 1.9% | 1.9% | 0.87% |
| Sep 2026 | 53.8% | 29.5% | 5.9% | 2.6% | 2.4% | 2.1% | 1.4% | 1.4% | 0.96% |
How has the NMD and Pride comparison changed over the last 12 months?
3 findings
- NMD was ahead of Pride in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NMD’s share of searches among bodyboard brands worldwide moved from 50.3% to 53.8%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Pride’s share of searches among bodyboard brands worldwide moved from 2.4% to 2.6%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for bodyboard brands worldwide in September 2026?
2 changes
In September 2026, NMD gained share of searches among bodyboard brands worldwide, from 48.9% to 53.8%.
In September 2026, Pride rose from 6th to 4th among bodyboard brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NMD’s and Pride’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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