Brandwave

NMD vs Stealth:Which is more popular by branded search?

In August 2026, NMD had more branded searches than Stealth among bodyboard brands worldwide. NMD was estimated to have 49.5K branded searches compared to Stealth’s 880, and held a 55.8% Share of Search versus Stealth’s 0.99%. These are worldwide searches for English-language branded terms.

Share of Search among bodyboard brands worldwide in August 2026Which is more popular in search, NMD or Stealth?
NMD55.8%49.5K searches
vs
Stealth0.99%880 searches

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Which is more popular in search, NMD or Stealth?

Compare the bodyboard brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

NMD and Stealth among bodyboard brands worldwide, by month

Share of Search by month for NMD, Stealth. The figures are in the table below the chart.

View monthly share of search table
MonthNMDBody GlovePrideMoreyCustom XStealth
Oct 202556.1%37.5%2.7%1.5%0.67%1.5%
Nov 202555.5%37.1%3.3%1.5%0.54%2.1%
Dec 202542.1%51.4%2.5%1.6%0.41%2%
Jan 202637.7%56.4%2.2%1.8%0.37%1.4%
Feb 202656.1%37.5%2.7%1.8%0.44%1.5%
Mar 202651.8%42.4%2.5%1.4%0.62%1.4%
Apr 202656.2%37.6%2.7%1.8%0.54%1.1%
May 202651.5%42.1%3%1.7%0.61%1%
Jun 202651.8%42.4%2.5%1.7%0.62%1%
Jul 202651.5%42.2%2.5%2%0.92%0.92%
Aug 202655.8%37.3%2.7%2.1%0.99%0.99%
Sep 2026——————

How has the NMD and Stealth comparison changed over the last 12 months?

  • NMD was ahead of Stealth in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, NMD’s estimated Share of Search among bodyboard brands worldwide moved from 56.1% to 55.8%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 11 months ending August 2026, Stealth’s estimated Share of Search among bodyboard brands worldwide moved from 1.5% to 0.99%, and its estimated monthly branded searches moved from 1.3K to 880.

How did search popularity change for bodyboard brands worldwide in August 2026?

  1. In August 2026, NMD gained estimated Share of Search among bodyboard brands worldwide, from 51.5% to 55.8%.

  2. Estimated monthly branded searches for Stealth worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using NMD’s and Stealth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NMD

1 branded search term

  • nmd

Stealth

1 branded search term

  • stealth bodyboards

How the Brand Demand Index is measured

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