Body Glove vs Custom X:Which is more popular by branded search?
In August 2026, Body Glove had more branded searches than Custom X among bodyboard brands worldwide. Body Glove was estimated to have 33.1K branded searches compared to Custom X’s 880, and held a 37.3% Share of Search versus Custom X’s 0.99%. These are worldwide searches for English-language branded terms.
Follow Body Glove vs Custom X and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Body Glove or Custom X?
Compare the bodyboard brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Body Glove, Custom X. The figures are in the table below the chart.
View monthly share of search table
| Month | NMD | Body Glove | Pride | Morey | Custom X | Stealth |
|---|---|---|---|---|---|---|
| Oct 2025 | 56.1% | 37.5% | 2.7% | 1.5% | 0.67% | 1.5% |
| Nov 2025 | 55.5% | 37.1% | 3.3% | 1.5% | 0.54% | 2.1% |
| Dec 2025 | 42.1% | 51.4% | 2.5% | 1.6% | 0.41% | 2% |
| Jan 2026 | 37.7% | 56.4% | 2.2% | 1.8% | 0.37% | 1.4% |
| Feb 2026 | 56.1% | 37.5% | 2.7% | 1.8% | 0.44% | 1.5% |
| Mar 2026 | 51.8% | 42.4% | 2.5% | 1.4% | 0.62% | 1.4% |
| Apr 2026 | 56.2% | 37.6% | 2.7% | 1.8% | 0.54% | 1.1% |
| May 2026 | 51.5% | 42.1% | 3% | 1.7% | 0.61% | 1% |
| Jun 2026 | 51.8% | 42.4% | 2.5% | 1.7% | 0.62% | 1% |
| Jul 2026 | 51.5% | 42.2% | 2.5% | 2% | 0.92% | 0.92% |
| Aug 2026 | 55.8% | 37.3% | 2.7% | 2.1% | 0.99% | 0.99% |
| Sep 2026 | — | — | — | — | — | — |
How has the Body Glove and Custom X comparison changed over the last 12 months?
3 findings
- Body Glove was ahead of Custom X in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Body Glove’s estimated Share of Search among bodyboard brands worldwide moved from 37.5% to 37.3%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Custom X’s estimated Share of Search among bodyboard brands worldwide moved from 0.67% to 0.99%, and its estimated monthly branded searches moved from 590 to 880.
How did search popularity change for bodyboard brands worldwide in August 2026?
2 changes
In August 2026, Body Glove lost estimated Share of Search among bodyboard brands worldwide, from 42.2% to 37.3%.
Estimated monthly branded searches for Custom X worldwide rose 49.2% over 11 measured months, from 590 to 880 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Body Glove’s and Custom X’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Body Glove
1 branded search term
- body glove
Custom X
1 branded search term
- custom x bodyboards
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.