Custom X vs NMD:Which is searched more?
In August 2026, NMD had more branded searches than Custom X among bodyboard brands worldwide. NMD was estimated to have 49.5K branded searches compared to Custom X’s 4.1K, and held a 39.6% Share of Search versus Custom X’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Custom X or NMD?
Compare the bodyboard brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NMD, Custom X. The figures are in the table below the chart.
View monthly share of search table
| Month | NMD | Custom X |
|---|---|---|
| Oct 2025 | 39.8% | 3% |
| Nov 2025 | 39.4% | 2.9% |
| Dec 2025 | 27.2% | 2.4% |
| Jan 2026 | 23.7% | 2% |
| Feb 2026 | 39.5% | 3.3% |
| Mar 2026 | 35.5% | 2.7% |
| Apr 2026 | 40% | 2.5% |
| May 2026 | 35.6% | 2.3% |
| Jun 2026 | 35.7% | 2.3% |
| Jul 2026 | 35.6% | 2.5% |
| Aug 2026 | 39.6% | 3.3% |
| Sep 2026 | — | — |
How has the Custom X and NMD comparison changed over the last 12 months?
3 findings
- NMD was ahead of Custom X in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Custom X’s estimated Share of Search among bodyboard brands worldwide moved from 3% to 3.3%, and its estimated monthly branded searches moved from 3.8K to 4.1K.
- Across the 11 months ending August 2026, NMD’s estimated Share of Search among bodyboard brands worldwide moved from 39.8% to 39.6%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for bodyboard brands worldwide in August 2026?
2 changes
In August 2026, NMD gained estimated Share of Search among bodyboard brands worldwide, from 35.6% to 39.6%.
In August 2026, Custom X gained estimated Share of Search among bodyboard brands worldwide, from 2.5% to 3.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Custom X’s and NMD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.