Pride vs Thurso Surf:Which is more popular?
In September 2026, Pride had more branded searches than Thurso Surf among bodyboard brands worldwide. Pride had about 2,400 branded searches, while Thurso Surf had 1,300. Pride made up 2.6% of all bodyboard brand searches we track, and Thurso Surf accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about bodyboard brands, Pride and Thurso Surf each appeared in one of the five answers.
Who do people search for more?
Pride, about 85% more searches than Thurso Surf
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top bodyboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pride and Thurso Surf were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Morey1st- Science Bodyboards2nd
- NMD3rd
- Hubboards4th
- Custom X5th
- Pride6th
Thurso Surf7th
Body Glove–- Stealth–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Morey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Science Bodyboards3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hubboards3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NMD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Custom X2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pride1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thurso Surf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stealth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bodyboard brands
5 answers
Asked ChatGPT
“Which bodyboard brand should I buy?”
Asked ChatGPT
“What are the best bodyboard brands?”
Asked ChatGPT
“What's the best bodyboard brand for surfing on waves?”
Searched Google, AI Overview
“best bodyboard”
Searched Google, AI Overview
“bodyboard for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Pride or Thurso Surf more popular in search?
This chart shows how often people search Google for Pride and Thurso Surf by name. Each line represents a brand's share of searches for all nine bodyboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Pride, Thurso Surf. The figures are in the table below the chart.
View monthly share of searches table
| Month | NMD | Body Glove | Science Bodyboards | Pride | Custom X | Hubboards | Morey | Thurso Surf | Stealth |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 33.6% | 4.5% | 2.4% | 2.2% | 1.9% | 1.3% | 2.4% | 1.3% |
| Nov 2025 | 49.6% | 33.1% | 5.4% | 2.9% | 2.1% | 2.4% | 1.3% | 1.3% | 1.9% |
| Dec 2025 | 38.6% | 47.2% | 4.2% | 2.3% | 1.9% | 1.9% | 1.5% | 0.69% | 1.9% |
| Jan 2026 | 35% | 52.4% | 3.8% | 2.1% | 1.7% | 1.3% | 1.7% | 0.62% | 1.3% |
| Feb 2026 | 51.1% | 34.2% | 4.5% | 2.5% | 2.4% | 1.7% | 1.7% | 0.74% | 1.3% |
| Mar 2026 | 47.4% | 38.8% | 4.2% | 2.3% | 2.1% | 1.8% | 1.2% | 0.96% | 1.2% |
| Apr 2026 | 51.2% | 34.2% | 4.6% | 2.5% | 1.8% | 1.7% | 1.7% | 1.3% | 1% |
| May 2026 | 47.1% | 38.6% | 4.2% | 2.8% | 1.8% | 1.8% | 1.5% | 1.2% | 0.95% |
| Jun 2026 | 46.8% | 38.3% | 5.1% | 2.3% | 1.8% | 1.8% | 1.5% | 1.5% | 0.95% |
| Jul 2026 | 46.5% | 38% | 5.1% | 2.3% | 2% | 1.8% | 1.8% | 1.8% | 0.83% |
| Aug 2026 | 48.9% | 32.7% | 6.5% | 2.4% | 2.5% | 2.4% | 1.9% | 1.9% | 0.87% |
| Sep 2026 | 53.8% | 29.5% | 5.9% | 2.6% | 2.4% | 2.1% | 1.4% | 1.4% | 0.96% |
How has the Pride and Thurso Surf comparison changed over the last 12 months?
3 findings
- Pride was ahead of Thurso Surf in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pride’s share of searches among bodyboard brands worldwide moved from 2.4% to 2.6%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Thurso Surf’s share of searches among bodyboard brands worldwide moved from 2.4% to 1.4%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
How did search popularity change for bodyboard brands worldwide in September 2026?
2 changes
In September 2026, Pride rose from 6th to 4th among bodyboard brands worldwide.
Estimated monthly branded searches for Thurso Surf worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pride’s and Thurso Surf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pride
1 branded search term
- pride bodyboards
Thurso Surf
1 branded search term
- thurso surf
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