Morey vs Thurso Surf:Which is more popular?
In September 2026, Morey and Thurso Surf were level in searches among bodyboard brands worldwide, with an estimated 1.3K branded searches each, at 1.4% of the total each. When we asked ChatGPT and Google AI Overviews about bodyboard brands, Morey appeared in four of the five answers and Thurso Surf in none.
Who do people search for more?
Morey and Thurso Surf are searched for about as often as each other.
Who does AI mention more?
Morey, mentioned in 4 of 5 answers, Thurso Surf in 0
Who does AI recommend more?
Morey, the only one of the two named
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Top bodyboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Morey was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Thurso Surf did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Science Bodyboards1st
- Morey2nd
- NMD3rd
- Custom X4th
Pride5th
Body Glove–- Hubboards–
Thurso Surf–- Stealth–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Morey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Science Bodyboards3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NMD2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Custom X2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pride1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Body Glove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hubboards0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thurso Surf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stealth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bodyboard brands
5 answers
Asked ChatGPT
“Which bodyboard brand should I buy?”
Asked ChatGPT
“What are the best bodyboard brands?”
Asked ChatGPT
“What's the best bodyboard brand for surfing on waves?”
Searched Google, AI Overview
“best bodyboard”
Searched Google, AI Overview
“bodyboard for beginners”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Morey or Thurso Surf more popular in search?
This chart shows how often people search Google for Morey and Thurso Surf by name. Each line represents a brand's share of searches for all nine bodyboard brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Morey, Thurso Surf. The figures are in the table below the chart.
View monthly share of searches table
| Month | NMD | Body Glove | Science Bodyboards | Pride | Custom X | Hubboards | Morey | Thurso Surf | Stealth |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 33.6% | 4.5% | 2.4% | 2.2% | 1.9% | 1.3% | 2.4% | 1.3% |
| Nov 2025 | 49.6% | 33.1% | 5.4% | 2.9% | 2.1% | 2.4% | 1.3% | 1.3% | 1.9% |
| Dec 2025 | 38.6% | 47.2% | 4.2% | 2.3% | 1.9% | 1.9% | 1.5% | 0.69% | 1.9% |
| Jan 2026 | 35% | 52.4% | 3.8% | 2.1% | 1.7% | 1.3% | 1.7% | 0.62% | 1.3% |
| Feb 2026 | 51.1% | 34.2% | 4.5% | 2.5% | 2.4% | 1.7% | 1.7% | 0.74% | 1.3% |
| Mar 2026 | 47.4% | 38.8% | 4.2% | 2.3% | 2.1% | 1.8% | 1.2% | 0.96% | 1.2% |
| Apr 2026 | 51.2% | 34.2% | 4.6% | 2.5% | 1.8% | 1.7% | 1.7% | 1.3% | 1% |
| May 2026 | 47.1% | 38.6% | 4.2% | 2.8% | 1.8% | 1.8% | 1.5% | 1.2% | 0.95% |
| Jun 2026 | 46.8% | 38.3% | 5.1% | 2.3% | 1.8% | 1.8% | 1.5% | 1.5% | 0.95% |
| Jul 2026 | 46.5% | 38% | 5.1% | 2.3% | 2% | 1.8% | 1.8% | 1.8% | 0.83% |
| Aug 2026 | 48.9% | 32.7% | 6.5% | 2.4% | 2.5% | 2.4% | 1.9% | 1.9% | 0.87% |
| Sep 2026 | 53.8% | 29.5% | 5.9% | 2.6% | 2.4% | 2.1% | 1.4% | 1.4% | 0.96% |
How has the Morey and Thurso Surf comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Morey took it in December 2025.
- Across the 12 months ending September 2026, Morey’s share of searches among bodyboard brands worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Thurso Surf’s share of searches among bodyboard brands worldwide moved from 2.4% to 1.4%, and its estimated monthly branded searches moved from 2.4K to 1.3K.
How did search popularity change for bodyboard brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Thurso Surf worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Morey’s and Thurso Surf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Morey
1 branded search term
- morey boogie
Thurso Surf
1 branded search term
- thurso surf
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