How popular isThousand?
In September 2026, people searched for Thousand by name about 9,900 times worldwide, a 22.2% increase from the previous year. These searches made up 4.4% of all global kids helmet searches, placing Thousand sixth out of eight helmets. When we asked both ChatGPT and Google AI Overviews about kids helmets, Thousand appeared in three of the five answers and was the fifth most recommended of the eight.
Thousand is the sixth most searched of 8 competitors and the fifth most recommended in AI answers.
BellShare of searches 32.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Micro ScootersShare of searches 26.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GiroShare of searches 23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- NutcaseShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ThousandShare of searches 4.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
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Top kids helmets in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thousand was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Thousand is the fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Giro1st
- Bell2nd
- Nutcase3rd
Specialized4th- Thousand5th
- Micro Scooters–
Kiddimoto–
Hornit–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nutcase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bell3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Specialized3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Thousand3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Micro Scooters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kiddimoto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hornit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids helmets
5 answers
Asked ChatGPT
“Which kids helmet brand should I buy?”
Asked ChatGPT
“What are the best kids helmet brands?”
Asked ChatGPT
“What's the best kids helmet brand for a bike rider?”
Searched Google, AI Overview
“kids helmet brands”
Searched Google, AI Overview
“best kids helmet”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which kids helmets compete with Thousand?
Share of searches by month for Bell, Micro Scooters, Giro, Nutcase, Specialized, Thousand. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bell | Micro Scooters | Giro | Nutcase | Specialized | Thousand | Kiddimoto | Hornit |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 24.4% | 22.7% | 9% | 4% | 3.3% | 0.08% | 0.06% |
| Nov 2025 | 25.1% | 37.3% | 23.7% | 7.5% | 2.7% | 3.4% | 0.13% | 0.11% |
| Dec 2025 | 27.2% | 27.2% | 31.2% | 8.2% | 3% | 3% | 0.12% | 0.12% |
| Jan 2026 | 31.9% | 17.5% | 36.3% | 7.8% | 3.5% | 2.8% | 0.09% | 0.07% |
| Feb 2026 | 37.6% | 16.8% | 29.4% | 9.2% | 4.1% | 2.7% | 0.09% | 0.06% |
| Mar 2026 | 34.5% | 23.1% | 24.3% | 8.5% | 5.6% | 3.8% | 0.18% | 0.08% |
| Apr 2026 | 33.9% | 22.7% | 24.7% | 8.3% | 5.5% | 4.5% | 0.15% | 0.08% |
| May 2026 | 33.1% | 22.1% | 24.5% | 8.1% | 6.6% | 5.4% | 0.14% | 0.08% |
| Jun 2026 | 37.2% | 20.3% | 22.2% | 9.1% | 6.1% | 5% | 0.11% | 0.07% |
| Jul 2026 | 27.2% | 18.2% | 38.7% | 6.7% | 5.4% | 3.6% | 0.1% | 0.06% |
| Aug 2026 | 28.5% | 19% | 33.5% | 8.5% | 5.7% | 4.7% | 0.12% | 0.05% |
| Sep 2026 | 32.6% | 26.6% | 23% | 8% | 5.3% | 4.4% | 0.14% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.6% | 74K | 0% | +4.1 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 26.6% | 60.5K | +22.2% | +7.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 1st to 3rd | 23% | 52.2K | -40% | -10.5 pointsmoved from 1st to 3rd | |
| 4, held 4th | 8% | 18.1K | -18.5% | -0.6 points | |
| 5, held 5th | 5.3% | 12.1K | -18.2% | -0.4 points | |
| 6, held 6th | 4.4% | 9.9K | -18.2% | -0.3 points | |
| 7, held 7th | 0.14% | 320 | 0% | 0 points | |
| 8, held 8th | 0.06% | 140 | 0% | 0 points |
1.
Bell32.6%
Moved from 2nd to 1st. 74K estimated branded searches, 0% vs prior month. Share +4.1 points.
26.6%
Moved from 3rd to 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +7.6 points.
3.
Giro23%
Moved from 1st to 3rd. 52.2K estimated branded searches, -40% vs prior month. Share -10.5 points.
4.Nutcase
8%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
5.3%
Held 5th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
6.
Thousand4.4%
Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
0.14%
Held 7th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Hornit0.06%
Held 8th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Thousand and its closest rivals
Every comparison with Thousand
7 comparisons
How has branded search demand for Thousand changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thousand worldwide rose from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Thousand’s share of searches among kids helmets worldwide increased from 3.3% to 4.4%.
- Across the 12 months ending September 2026, Thousand’s share of searches among kids helmets worldwide peaked at 5.4% in May 2026 and was lowest at 2.7% in February 2026.
How did search popularity change for kids helmets worldwide in September 2026?
6 changes
In September 2026, Bell overtook Giro to become the leader among kids helmets worldwide, with 32.6% of the searches.
In September 2026, Micro Scooters overtook Giro to rank 2nd among kids helmets worldwide, with 26.6% of the searches.
In September 2026, Giro lost share of searches among kids helmets worldwide, from 33.5% to 23%.
In September 2026, Nutcase lost share of searches among kids helmets worldwide, from 8.5% to 8%.
Estimated monthly branded searches for Kiddimoto worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026.
Estimated monthly branded searches for Specialized worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
How are Thousand’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Thousand’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- thousand helmet
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