How popular isThales in search?
In August 2026, there were an estimated 246K branded searches for Thales worldwide which is down 33.2% over the last 11 months. Thales holds 34.6% estimated Share of Search among railway software worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Alstom34.6%
- Thales34.6%
- Trimble19%
- Wabtec5.7%
- Hitachi Rail3.1%
- Siemens Mobility3.1%
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Which railway software compete with Thales?
Share of Search by month for Alstom, Thales, Trimble, Wabtec, Hitachi Rail, Siemens Mobility. The figures are in the table below the chart.
View monthly share of search table
| Month | Alstom | Thales | Trimble | Wabtec | Hitachi Rail | Siemens Mobility |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.9% | 37.8% | 20.6% | 5.1% | 2.8% | 2.8% |
| Nov 2025 | 32.4% | 39.6% | 17.7% | 4.4% | 2.4% | 3.6% |
| Dec 2025 | 31.9% | 39% | 17.5% | 5.2% | 2.9% | 3.5% |
| Jan 2026 | 32.1% | 39.2% | 17.6% | 5.3% | 2.9% | 2.9% |
| Feb 2026 | 28% | 41.9% | 18.8% | 5.6% | 2.5% | 3.1% |
| Mar 2026 | 30.9% | 37.8% | 20.6% | 5.1% | 2.8% | 2.8% |
| Apr 2026 | 39.2% | 32.1% | 17.6% | 5.3% | 2.9% | 2.9% |
| May 2026 | 30.7% | 37.5% | 20.6% | 5.1% | 2.8% | 3.4% |
| Jun 2026 | 30.2% | 36.9% | 20.2% | 6.1% | 3.3% | 3.3% |
| Jul 2026 | 31.7% | 38.8% | 17.4% | 5.2% | 3.5% | 3.5% |
| Aug 2026 | 34.6% | 34.6% | 19% | 5.7% | 3.1% | 3.1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 34.6% | 246K | 0% | +2.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34.6% | 246K | -18.3% | -4.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 19% | 135K | 0% | +1.6 points | |
| 4, held 4th | 5.7% | 40.5K | 0% | +0.5 points | |
| 5, held 5th | 3.1% | 22.2K | -18.1% | -0.4 points | |
| 6, held 6th | 3.1% | 22.2K | -18.1% | -0.4 points |
1.Alstom
34.6%
Moved from 2nd to 1st. 246K estimated branded searches, 0% vs prior month. Share +2.9 points.
2.Thales
34.6%
Moved from 1st to 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -4.2 points.
3.Trimble
19%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +1.6 points.
4.Wabtec
5.7%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.1%
Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
3.1%
Held 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.
Compare search popularity between Thales and its closest rivals
How has branded search demand for Thales changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Thales worldwide fell from 368K to 246K.
- Across the 11 months ending August 2026, Thales’ estimated Share of Search among railway software worldwide decreased from 37.8% to 34.6%.
- Across the 11 months ending August 2026, Thales’ estimated Share of Search among railway software worldwide peaked at 41.9% in February 2026 and was lowest at 32.1% in April 2026.
- Across the 11 months ending August 2026, Thales fell from 1st to 2nd among railway software worldwide.
How did search popularity change for railway software worldwide in August 2026?
6 changes
In August 2026, Alstom overtook Thales to take the highest estimated Share of Search among railway software worldwide, at 34.6%.
In August 2026, Trimble gained estimated Share of Search among railway software worldwide, from 17.4% to 19%.
In August 2026, Thales lost estimated Share of Search among railway software worldwide, from 38.8% to 34.6%.
Estimated monthly branded searches for Wabtec worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Estimated monthly branded searches for Hitachi Rail worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
Estimated monthly branded searches for Siemens Mobility worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How is Thales measured?
Brandwave collects information about searches that people make online using Thales’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- thales
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Is Thales your brand?
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