Brandwave

Thales vs Wabtec:Which is more popular by branded search?

In August 2026, Thales had more branded searches than Wabtec among railway software worldwide. Thales was estimated to have 246K branded searches compared to Wabtec’s 40.5K, and held a 34.6% Share of Search versus Wabtec’s 5.7%. These are worldwide searches for English-language branded terms.

Share of Search among railway software worldwide in August 2026Which is more popular in search, Thales or Wabtec?
Thales34.6%246K searches
vs
Wabtec5.7%40.5K searches

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Which is more popular in search, Thales or Wabtec?

Compare the railway software motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Thales and Wabtec among railway software worldwide, by month

Share of Search by month for Thales, Wabtec. The figures are in the table below the chart.

View monthly share of search table
MonthAlstomThalesTrimbleWabtecHitachi RailSiemens Mobility
Oct 202530.9%37.8%20.6%5.1%2.8%2.8%
Nov 202532.4%39.6%17.7%4.4%2.4%3.6%
Dec 202531.9%39%17.5%5.2%2.9%3.5%
Jan 202632.1%39.2%17.6%5.3%2.9%2.9%
Feb 202628%41.9%18.8%5.6%2.5%3.1%
Mar 202630.9%37.8%20.6%5.1%2.8%2.8%
Apr 202639.2%32.1%17.6%5.3%2.9%2.9%
May 202630.7%37.5%20.6%5.1%2.8%3.4%
Jun 202630.2%36.9%20.2%6.1%3.3%3.3%
Jul 202631.7%38.8%17.4%5.2%3.5%3.5%
Aug 202634.6%34.6%19%5.7%3.1%3.1%
Sep 2026——————

How has the Thales and Wabtec comparison changed over the last 12 months?

  • Thales was ahead of Wabtec in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Thales’ estimated Share of Search among railway software worldwide moved from 37.8% to 34.6%, and its estimated monthly branded searches moved from 368K to 246K.
  • Across the 11 months ending August 2026, Wabtec’s estimated Share of Search among railway software worldwide moved from 5.1% to 5.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

How did search popularity change for railway software worldwide in August 2026?

  1. In August 2026, Alstom overtook Thales to take the highest estimated Share of Search among railway software worldwide, at 34.6%.

  2. In August 2026, Thales lost estimated Share of Search among railway software worldwide, from 38.8% to 34.6%.

  3. Estimated monthly branded searches for Wabtec worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Thales’ and Wabtec’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Thales

1 branded search term

  • thales

Wabtec

1 branded search term

  • wabtec

How the Brand Demand Index is measured

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