Hitachi Rail vs Thales:Which is searched more?
In August 2026, Thales had more branded searches than Hitachi Rail among railway software worldwide. Thales was estimated to have 246K branded searches compared to Hitachi Rail’s 22.2K, and held a 34.6% Share of Search versus Hitachi Rail’s 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hitachi Rail or Thales?
Compare the railway software motorists use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thales, Hitachi Rail. The figures are in the table below the chart.
View monthly share of search table
| Month | Thales | Hitachi Rail |
|---|---|---|
| Oct 2025 | 37.8% | 2.8% |
| Nov 2025 | 39.6% | 2.4% |
| Dec 2025 | 39% | 2.9% |
| Jan 2026 | 39.2% | 2.9% |
| Feb 2026 | 41.9% | 2.5% |
| Mar 2026 | 37.8% | 2.8% |
| Apr 2026 | 32.1% | 2.9% |
| May 2026 | 37.5% | 2.8% |
| Jun 2026 | 36.9% | 3.3% |
| Jul 2026 | 38.8% | 3.5% |
| Aug 2026 | 34.6% | 3.1% |
| Sep 2026 | — | — |
How has the Hitachi Rail and Thales comparison changed over the last 12 months?
3 findings
- Thales was ahead of Hitachi Rail in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hitachi Rail’s estimated Share of Search among railway software worldwide moved from 2.8% to 3.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Thales’ estimated Share of Search among railway software worldwide moved from 37.8% to 34.6%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for railway software worldwide in August 2026?
3 changes
In August 2026, Alstom overtook Thales to take the highest estimated Share of Search among railway software worldwide, at 34.6%.
In August 2026, Thales lost estimated Share of Search among railway software worldwide, from 38.8% to 34.6%.
Estimated monthly branded searches for Hitachi Rail worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hitachi Rail’s and Thales’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hitachi Rail
1 branded search term
- hitachi rail
Thales
1 branded search term
- thales
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.