How popular isTerraform in search?
In August 2026, there were an estimated 201K branded searches for Terraform worldwide which is down 33.2% over the last 11 months. Terraform holds 83.5% estimated Share of Search among environment management tools worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Terraform83.5%Pulumi7.5%
Crossplane5%
Spacelift2.7%- Scalr1.2%
- env0<0.01%
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Which environment management tools compete with Terraform?
Share of Search by month for Terraform, Pulumi, Crossplane, Spacelift. The figures are in the table below the chart.
View monthly share of search table
| Month | Terraform | Pulumi | Crossplane | Spacelift | Scalr | env0 |
|---|---|---|---|---|---|---|
| Oct 2025 | 85.4% | 7.7% | 3.4% | 2.8% | 0.68% | 0.01% |
| Nov 2025 | 82.4% | 9.1% | 5% | 2.7% | 0.8% | 0.01% |
| Dec 2025 | 83.2% | 9.2% | 4.1% | 2.7% | 0.81% | 0.01% |
| Jan 2026 | 83% | 9.1% | 4.1% | 2.7% | 0.98% | <0.01% |
| Feb 2026 | 83% | 9.1% | 4.1% | 2.7% | 0.98% | 0.01% |
| Mar 2026 | 85% | 7.7% | 4.2% | 2.3% | 0.82% | 0.01% |
| Apr 2026 | 82.5% | 9.1% | 4.1% | 3.3% | 0.97% | 0.01% |
| May 2026 | 83.9% | 7.6% | 4.1% | 3.4% | 0.99% | 0.01% |
| Jun 2026 | 84.4% | 7.6% | 4.2% | 2.8% | 1% | 0.01% |
| Jul 2026 | 84.6% | 7.6% | 4.2% | 2.8% | 0.83% | 0.01% |
| Aug 2026 | 83.5% | 7.5% | 5% | 2.7% | 1.2% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.5% | 201K | -18.3% | -1.1 points | |
| 2, held 2nd | 7.5% | 18.1K | -18.5% | -0.1 points | |
| 3, held 3rd | 5% | 12.1K | 0% | +0.9 points | |
| 4, held 4th | 2.7% | 6.6K | -18.5% | 0 points | |
| 5, held 5th | 1.2% | 2.9K | +20.8% | +0.4 points | |
| 6, held 6th | <0.01% | 20 | -33.3% | 0 points |
83.5%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -1.1 points.
2.
7.5%
Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
5%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.9 points.
2.7%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.
5.Scalr
1.2%
Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.
6.env0
<0.01%
Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.
Compare search popularity between Terraform and its closest rivals
How has branded search demand for Terraform changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Terraform worldwide fell from 301K to 201K.
- Across the 11 months ending August 2026, Terraform’s estimated Share of Search among environment management tools worldwide decreased from 85.4% to 83.5%.
- Across the 11 months ending August 2026, Terraform’s estimated Share of Search among environment management tools worldwide peaked at 85.4% in October 2025 and was lowest at 82.4% in November 2025.
How did search popularity change for environment management tools worldwide in August 2026?
6 changes
In August 2026, Crossplane gained estimated Share of Search among environment management tools worldwide, from 4.2% to 5%.
In August 2026, Terraform lost estimated Share of Search among environment management tools worldwide, from 84.6% to 83.5%.
Estimated monthly branded searches for Scalr worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.
Estimated monthly branded searches for env0 worldwide fell 50% over 11 measured months, from 40 to 20 in August 2026.
Estimated monthly branded searches for Spacelift worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.
Estimated monthly branded searches for Pulumi worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.
Where does Terraform compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Infrastructure as code tools | 1st of 5 | 61% | Show ranking |
| Environment management tools | 1st of 6 | 83.5% | Shown above |
How is Terraform measured?
Brandwave collects information about searches that people make online using Terraform’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- terraform
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Is Terraform your brand?
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