Brandwave

Salt vs Terraform:Which is searched more?

In September 2026, Terraform had more branded searches than Salt among configuration management platforms worldwide. Terraform had about 246,000 branded searches, while Salt had 3,600. Terraform made up 61% of all configuration management platform searches we track, and Salt accounted for 0.89%. These are worldwide searches for English-language branded terms.

Share of searches among configuration management platforms worldwide in September 2026Is Salt or Terraform more popular in search?
Salt0.89%3.6K searches
vs
Terraform61%246K searches

Follow Salt vs Terraform and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is Salt or Terraform more popular in search?

Compare the tools that automate server configuration. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Salt and Terraform among configuration management platforms worldwide, by month

Share of searches by month for Terraform, Salt. The figures are in the table below the chart.

View monthly share of searches table
MonthTerraformAnsibleRundeckSaltChefPuppet
Oct 202561.5%33.7%3.7%0.9%0.12%0.12%
Nov 202561.1%33.5%3.7%1.3%0.22%0.18%
Dec 202561.4%33.7%3.7%0.9%0.15%0.15%
Jan 202660.8%33.4%4.5%1.1%0.12%0.12%
Feb 202660.8%33.4%4.5%1.1%0.15%0.1%
Mar 202661.2%33.6%3.7%1.3%0.12%0.1%
Apr 202660.5%33.2%4.5%1.6%0.1%0.1%
May 202661.3%33.7%3.7%1.1%0.1%0.1%
Jun 202661%33.5%3.7%1.6%0.06%0.1%
Jul 202665.5%29.3%3.9%1.2%0.07%0.09%
Aug 202661%33.4%4.5%0.88%0.1%0.1%
Sep 202661%33.5%4.5%0.89%0.08%0.08%

How has the Salt and Terraform comparison changed over the last 12 months?

3 findings

How did search popularity change for configuration management platforms worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Terraform worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

  2. Estimated monthly branded searches for Salt worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Salt’s and Terraform’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Salt

1 branded search term

  • salt project

Terraform

1 branded search term

  • terraform

How the Brand Demand Index is measured

Other head-to-heads among configuration management platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.