Brandwave

Environment management tools:Which brands are most popular in search?

In August 2026, Terraform was the most searched among environment management tools worldwide, with an estimated 201K branded searches and 83.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Terraform83.5%
  2. Pulumi7.5%
  3. Crossplane5%
  4. Spacelift2.7%
  5. Scalr1.2%
  6. env0<0.01%

Follow environment management tools and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the environment management tools engineering teams rely on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among environment management tools worldwide, by month

Share of Search by month for Terraform, Pulumi, Crossplane, Spacelift. The figures are in the table below the chart.

View monthly share of search table
MonthTerraformPulumiCrossplaneSpaceliftScalrenv0
Oct 202585.4%7.7%3.4%2.8%0.68%0.01%
Nov 202582.4%9.1%5%2.7%0.8%0.01%
Dec 202583.2%9.2%4.1%2.7%0.81%0.01%
Jan 202683%9.1%4.1%2.7%0.98%<0.01%
Feb 202683%9.1%4.1%2.7%0.98%0.01%
Mar 202685%7.7%4.2%2.3%0.82%0.01%
Apr 202682.5%9.1%4.1%3.3%0.97%0.01%
May 202683.9%7.6%4.1%3.4%0.99%0.01%
Jun 202684.4%7.6%4.2%2.8%1%0.01%
Jul 202684.6%7.6%4.2%2.8%0.83%0.01%
Aug 202683.5%7.5%5%2.7%1.2%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Terraform

    83.5%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -1.1 points.

  2. 2.Pulumi

    7.5%

    Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  3. 3.Crossplane

    5%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Spacelift

    2.7%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

  5. 5.Scalr

    1.2%

    Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.

  6. 6.env0

    <0.01%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among environment management tools worldwide?

In August 2026, Terraform was the most searched among environment management tools worldwide, with an estimated 201K branded searches and 83.5% estimated Share of Search within this set. Pulumi is in 2nd place, 76 percentage points behind at 7.5% Share of Search.

Global environment management tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Terraform85.4% → 83.5%85.4%Oct 202582.4%Nov 20251st
Pulumi7.7% → 7.5%9.2%Dec 20257.5%Aug 20262nd
Crossplane3.4% → 5%5%Aug 20263.4%Oct 20253rd
Spacelift2.8% → 2.7%3.4%May 20262.3%Mar 20264th
Scalr0.68% → 1.2%1.2%Aug 20260.68%Oct 20255th
env00.01% → <0.01%0.01%Mar 2026<0.01%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Terraform’s estimated Share of Search among environment management tools worldwide decreased from 85.4% to 83.5%.
  • Across the 11 months ending August 2026, Crossplane’s estimated Share of Search among environment management tools worldwide increased from 3.4% to 5%.
  • Across the 11 months ending August 2026, Scalr’s estimated Share of Search among environment management tools worldwide increased from 0.68% to 1.2%.
  • Across the 11 months ending August 2026, Terraform’s estimated Share of Search among environment management tools worldwide peaked at 85.4% in October 2025 and was lowest at 82.4% in November 2025.
  • Across the 11 months ending August 2026, Pulumi’s estimated Share of Search among environment management tools worldwide peaked at 9.2% in December 2025 and was lowest at 7.5% in August 2026.
  • Across the 11 months ending August 2026, Spacelift’s estimated Share of Search among environment management tools worldwide peaked at 3.4% in May 2026 and was lowest at 2.3% in March 2026.
  • Across the 11 months ending August 2026, Pulumi, Spacelift and env0 held steady: their estimated Share of Search among environment management tools worldwide each moved less than 0.5 percentage points.

How did search popularity change for environment management tools worldwide in August 2026?

  1. In August 2026, Crossplane gained estimated Share of Search among environment management tools worldwide, from 4.2% to 5%.

  2. In August 2026, Terraform lost estimated Share of Search among environment management tools worldwide, from 84.6% to 83.5%.

  3. Estimated monthly branded searches for Scalr worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for env0 worldwide fell 50% over 11 measured months, from 40 to 20 in August 2026.

  5. Estimated monthly branded searches for Spacelift worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  6. Estimated monthly branded searches for Pulumi worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free