Brandwave

How popular isPulumi in search?

In August 2026, there were an estimated 18.1K branded searches for Pulumi worldwide which is down 33.2% over the last 11 months. Pulumi holds 7.5% estimated Share of Search among environment management tools worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Terraform83.5%
  2. Pulumi7.5%
  3. Crossplane5%
  4. Spacelift2.7%
  5. Scalr1.2%
  6. env0<0.01%
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Which environment management tools compete with Pulumi?

Pulumi against environment management tools worldwide, by month

Share of Search by month for Terraform, Pulumi, Crossplane, Spacelift. The figures are in the table below the chart.

View monthly share of search table
MonthTerraformPulumiCrossplaneSpaceliftScalrenv0
Oct 202585.4%7.7%3.4%2.8%0.68%0.01%
Nov 202582.4%9.1%5%2.7%0.8%0.01%
Dec 202583.2%9.2%4.1%2.7%0.81%0.01%
Jan 202683%9.1%4.1%2.7%0.98%<0.01%
Feb 202683%9.1%4.1%2.7%0.98%0.01%
Mar 202685%7.7%4.2%2.3%0.82%0.01%
Apr 202682.5%9.1%4.1%3.3%0.97%0.01%
May 202683.9%7.6%4.1%3.4%0.99%0.01%
Jun 202684.4%7.6%4.2%2.8%1%0.01%
Jul 202684.6%7.6%4.2%2.8%0.83%0.01%
Aug 202683.5%7.5%5%2.7%1.2%<0.01%
Sep 2026——————
  1. 1.Terraform

    83.5%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -1.1 points.

  2. 2.Pulumi

    7.5%

    Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  3. Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Spacelift

    2.7%

    Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

  5. 5.Scalr

    1.2%

    Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.

  6. 6.env0

    <0.01%

    Held 6th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare search popularity between Pulumi and its closest rivals

How has branded search demand for Pulumi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pulumi worldwide fell from 27.1K to 18.1K.
  • Across the 11 months ending August 2026, Pulumi’s estimated Share of Search among environment management tools worldwide peaked at 9.2% in December 2025 and was lowest at 7.5% in August 2026.

How did search popularity change for environment management tools worldwide in August 2026?

  1. In August 2026, Crossplane gained estimated Share of Search among environment management tools worldwide, from 4.2% to 5%.

  2. In August 2026, Terraform lost estimated Share of Search among environment management tools worldwide, from 84.6% to 83.5%.

  3. Estimated monthly branded searches for Scalr worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

  4. Estimated monthly branded searches for env0 worldwide fell 50% over 11 measured months, from 40 to 20 in August 2026.

  5. Estimated monthly branded searches for Spacelift worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

  6. Estimated monthly branded searches for Pulumi worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

Where does Pulumi compete?

Pulumi is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Infrastructure as code tools3rd of 55.5%Show ranking
Environment management tools2nd of 67.5%Shown above

How is Pulumi measured?

Brandwave collects information about searches that people make online using Pulumi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pulumi

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How the Brand Demand Index is measured

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Is Pulumi your brand?

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