Brandwave

How popular isTeam Associated?

In September 2026, people searched for Team Associated by name about 27,100 times worldwide, an 18.1% decrease from the previous year. These searches made up 5.7% of all global RC car brand searches, placing Team Associated fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about RC car brands, Team Associated appeared in two of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Team Associated is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. TraxxasShare of searches 42.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. TamiyaShare of searches 34.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. ArrmaShare of searches 7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Team AssociatedShare of searches 5.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. HPI RacingShare of searches 3.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

Follow Team Associated and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top RC car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Team Associated was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Team Associated is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrma1st
  2. Traxxas2nd
  3. Losi3rd
  4. Axial4th
  5. Team Associated5th
  6. Tamiya6th
  7. HPI Racing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Traxxas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arrma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Losi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Axial3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Team Associated2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tamiya1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HPI Racing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about RC car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which RC car brands compete with Team Associated?

Team Associated against RC car brands worldwide, by month

Share of searches by month for Traxxas, Tamiya, Arrma, Team Associated, HPI Racing, Losi, Axial. The figures are in the table below the chart.

View monthly share of searches table
MonthTraxxasTamiyaArrmaTeam AssociatedHPI RacingLosiAxial
Oct 202544.1%36.1%5.9%5.9%3.2%3.2%1.5%
Nov 202548.1%32.1%6.5%5.3%2.9%3.5%1.6%
Dec 202552.6%28.8%5.8%4.7%3.2%3.2%1.7%
Jan 202652.1%28.5%5.7%5.7%3.1%3.1%1.7%
Feb 202647.3%31.7%6.4%6.4%2.8%3.5%1.9%
Mar 202651.4%28.2%6.9%5.7%3.1%3.1%1.7%
Apr 202646.5%31.2%7.7%6.3%3.4%3.4%1.5%
May 202647%31.5%7.7%5.2%2.8%4.2%1.5%
Jun 202648.3%32.4%6.5%5.3%2.4%3.6%1.6%
Jul 202647.1%31.6%7.7%5.2%2.3%4.2%1.9%
Aug 202646.8%31.4%7.7%5.2%2.8%4.2%1.9%
Sep 202642.4%34.8%7%5.7%3.8%3.8%2.6%

  1. 1.Traxxas

    42.4%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -4.5 points.

  2. 2.Tamiya

    34.8%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +3.4 points.

  3. 3.Arrma

    7%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  4. 4.Team Associated

    5.7%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.HPI Racing

    3.8%

    Moved from 6th to 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +1 points.

  6. 6.Losi

    3.8%

    Moved from 5th to 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  7. 7.Axial

    2.6%

    Held 7th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

Compare popularity between Team Associated and its closest rivals

Every comparison with Team Associated

6 comparisons

How has branded search demand for Team Associated changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Team Associated worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Team Associated’s share of searches among RC car brands worldwide peaked at 6.4% in February 2026 and was lowest at 4.7% in December 2025.

How did search popularity change for RC car brands worldwide in September 2026?

6 changes

  1. In September 2026, HPI Racing overtook Losi to rank 5th among RC car brands worldwide, with 3.8% of the searches.

  2. In September 2026, Tamiya gained share of searches among RC car brands worldwide, from 31.4% to 34.8%.

  3. In September 2026, Axial gained share of searches among RC car brands worldwide, from 1.9% to 2.6%.

  4. In September 2026, Team Associated gained share of searches among RC car brands worldwide, from 5.2% to 5.7%.

  5. In September 2026, Traxxas lost share of searches among RC car brands worldwide, from 46.8% to 42.4%.

  6. In September 2026, Arrma lost share of searches among RC car brands worldwide, from 7.7% to 7%.

How are Team Associated’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Team Associated’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • team associated

Do you work for Team Associated? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Team Associated your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free