How popular isTangle Teezer?
In September 2026, people searched for Tangle Teezer by name about 368,000 times worldwide, about the same as the previous year. These searches made up 47% of all global hairbrush brand searches, placing Tangle Teezer first out of six brands. When we asked both ChatGPT and Google AI Overviews about hairbrush brands, Tangle Teezer appeared in all answers and was the second most recommended of the six.
Tangle Teezer is the most searched of 6 competitors and the second most recommended in AI answers.
Tangle TeezerShare of searches 47%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
RevlonShare of searches 25.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –- Wet BrushShare of searches 11.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Olivia GardenShare of searches 9.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Mason PearsonShare of searches 3.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
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Top hairbrush brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tangle Teezer appeared in all four answers. Tangle Teezer is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Wet Brush1st
- Tangle Teezer2nd
- Mason Pearson3rd
Denman4th- Olivia Garden5th
- Revlon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tangle Teezer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Wet Brush4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mason Pearson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Denman3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Olivia Garden2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Revlon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hairbrush brands
4 answers
Asked ChatGPT
“Which hairbrush brand should I buy?”
Asked ChatGPT
“What are the best hairbrush brands?”
Asked ChatGPT
“What's the best hairbrush brand for detangling hair?”
Searched Google, AI Overview
“best hairbrush”
Searched Google, AI Overview
“detangling hairbrush”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which hairbrush brands compete with Tangle Teezer?
Share of searches by month for Tangle Teezer, Revlon, Wet Brush, Olivia Garden, Mason Pearson, Denman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tangle Teezer | Revlon | Wet Brush | Olivia Garden | Mason Pearson | Denman |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 29.1% | 13% | 7.2% | 3.9% | 3.2% |
| Nov 2025 | 45.8% | 25.1% | 13.8% | 7.5% | 5% | 2.8% |
| Dec 2025 | 40.4% | 27% | 14.8% | 8.1% | 6.6% | 3% |
| Jan 2026 | 37.3% | 30.5% | 13.6% | 9.2% | 6.1% | 3.4% |
| Feb 2026 | 37.4% | 30.5% | 13.7% | 9.2% | 5% | 4.1% |
| Mar 2026 | 40.3% | 26.9% | 14.7% | 9.9% | 4.4% | 3.6% |
| Apr 2026 | 41.1% | 27.4% | 15% | 8.3% | 4.5% | 3.7% |
| May 2026 | 42.5% | 28.4% | 12.8% | 8.5% | 4.7% | 3.1% |
| Jun 2026 | 44.8% | 24.5% | 13.5% | 9% | 4.9% | 3.3% |
| Jul 2026 | 41.4% | 27.6% | 15.1% | 8.3% | 4.5% | 3.1% |
| Aug 2026 | 45.5% | 24.9% | 13.6% | 9.2% | 4.1% | 2.7% |
| Sep 2026 | 47% | 25.7% | 11.6% | 9.5% | 3.5% | 2.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47% | 368K | 0% | +1.5 points | |
| 2, held 2nd | 25.7% | 201K | 0% | +0.8 points | |
| 3, held 3rd | 11.6% | 90.5K | -17.7% | -2 points | |
| 4, held 4th | 9.5% | 74K | 0% | +0.3 points | |
| 5, held 5th | 3.5% | 27.1K | -18.1% | -0.6 points | |
| 6, held 6th | 2.8% | 22.2K | 0% | +0.1 points |
47%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.5 points.
2.
Revlon25.7%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.8 points.
11.6%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -2 points.
9.5%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.5%
Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.
6.
Denman2.8%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Tangle Teezer and its closest rivals
Every comparison with Tangle Teezer
15 comparisons
- Revlon vs Tangle Teezer
- Emi Jay vs Tangle Teezer
- Tangle Teezer vs Wet Brush
- Olivia Garden vs Tangle Teezer
- Conair vs Tangle Teezer
- Tangle Teezer vs TELETIES
- Mason Pearson vs Tangle Teezer
- Denman vs Tangle Teezer
- Kitsch vs Tangle Teezer
- Machete vs Tangle Teezer
- Scunci vs Tangle Teezer
- Fancii vs Tangle Teezer
- GIMME Beauty vs Tangle Teezer
- Goody vs Tangle Teezer
- Diane vs Tangle Teezer
How has branded search demand for Tangle Teezer changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tangle Teezer worldwide held steady at 368K.
- Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hairbrush brands worldwide increased from 43.6% to 47%.
- Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hairbrush brands worldwide peaked at 47% in September 2026 and was lowest at 37.3% in January 2026.
How did search popularity change for hairbrush brands worldwide in September 2026?
6 changes
In September 2026, Tangle Teezer gained share of searches among hairbrush brands worldwide, from 45.5% to 47%.
In September 2026, Revlon gained share of searches among hairbrush brands worldwide, from 24.9% to 25.7%.
In September 2026, Wet Brush lost share of searches among hairbrush brands worldwide, from 13.6% to 11.6%.
In September 2026, Mason Pearson lost share of searches among hairbrush brands worldwide, from 4.1% to 3.5%.
Estimated monthly branded searches for Olivia Garden worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.
Estimated monthly branded searches for Denman worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are Tangle Teezer’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Tangle Teezer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tangle teezer
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Where does Tangle Teezer compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hairbrush brands | 1st of 6 | 47% | Shown above |
| Hair clips brands | 1st of 10 | 62.8% | Show ranking |
| Combs brands | 1st of 5 | 77% | Show ranking |
Is Tangle Teezer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.