How popular isTalend in search?
In August 2026, there were an estimated 14.8K branded searches for Talend worldwide which is down 45.4% over the last 11 months. Talend holds 17% estimated Share of Search among data integration platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which data integration platforms compete with Talend?
Share of Search by month for Fivetran, Airbyte, Talend, Matillion. The figures are in the table below the chart.
View monthly share of search table
| Month | Fivetran | Airbyte | Talend | Matillion | Stitch |
|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 25.9% | 17.3% | 7.7% | 1.9% |
| Nov 2025 | 41.5% | 27.7% | 18.6% | 10.1% | 2% |
| Dec 2025 | 40.6% | 27.2% | 22.2% | 8.1% | 1.9% |
| Jan 2026 | 41.7% | 27.9% | 18.7% | 10.2% | 1.6% |
| Feb 2026 | 42.3% | 28.3% | 19% | 8.5% | 2% |
| Mar 2026 | 41.5% | 27.7% | 18.6% | 10.1% | 2% |
| Apr 2026 | 44% | 29.4% | 16.1% | 8.8% | 1.7% |
| May 2026 | 47.3% | 25.9% | 17.3% | 7.7% | 1.8% |
| Jun 2026 | 46.5% | 25.4% | 17% | 9.3% | 1.8% |
| Jul 2026 | 44% | 29.4% | 16.1% | 8.8% | 1.7% |
| Aug 2026 | 46.6% | 25.5% | 17% | 9.3% | 1.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.6% | 40.5K | 0% | +2.6 points | |
| 2, held 2nd | 25.5% | 22.2K | -18.1% | -3.9 points | |
| 3, held 3rd | 17% | 14.8K | 0% | +1 points | |
| 4, held 4th | 9.3% | 8.1K | 0% | +0.5 points | |
| 5, held 5th | 1.5% | 1.3K | -18.8% | -0.2 points |
1.
Fivetran46.6%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +2.6 points.
2.
Airbyte25.5%
Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -3.9 points.
3.
Talend17%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1 points.
9.3%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
Stitch1.5%
Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.
Compare search popularity between Talend and its closest rivals
How has branded search demand for Talend changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Talend worldwide fell from 27.1K to 14.8K.
- Across the 11 months ending August 2026, Talend’s estimated Share of Search among data integration platforms worldwide peaked at 22.2% in December 2025 and was lowest at 16.1% in July 2026.
How did search popularity change for data integration platforms worldwide in August 2026?
5 changes
In August 2026, Fivetran gained estimated Share of Search among data integration platforms worldwide, from 44% to 46.6%.
In August 2026, Talend gained estimated Share of Search among data integration platforms worldwide, from 16.1% to 17%.
In August 2026, Matillion gained estimated Share of Search among data integration platforms worldwide, from 8.8% to 9.3%.
In August 2026, Airbyte lost estimated Share of Search among data integration platforms worldwide, from 29.4% to 25.5%.
Estimated monthly branded searches for Stitch worldwide fell 55.2% over 11 measured months, from 2.9K to 1.3K in August 2026.
Where does Talend compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Etl tools | 4th of 6 | 3.8% | Show ranking |
| Data integration platforms | 3rd of 5 | 17% | Shown above |
| ETL platforms | 3rd of 5 | 17% | Show ranking |
How is Talend measured?
Brandwave collects information about searches that people make online using Talend’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- talend
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Is Talend your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.