Brandwave

ETL platforms:Which brands are most popular in search?

In August 2026, Fivetran was the most searched among ETL platforms worldwide, with an estimated 40.5K branded searches and 46.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fivetran46.6%
  2. Airbyte25.5%
  3. Talend17%
  4. Matillion9.3%
  5. Stitch1.5%

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Share of SearchLeaderboard

Compare the platforms used to move and transform data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ETL platforms worldwide, by month

Share of Search by month for Fivetran, Airbyte, Talend, Matillion. The figures are in the table below the chart.

View monthly share of search table
MonthFivetranAirbyteTalendMatillionStitch
Oct 202547.3%25.9%17.3%7.7%1.9%
Nov 202541.5%27.7%18.6%10.1%2%
Dec 202540.6%27.2%22.2%8.1%1.9%
Jan 202641.7%27.9%18.7%10.2%1.6%
Feb 202642.3%28.3%19%8.5%2%
Mar 202641.5%27.7%18.6%10.1%2%
Apr 202644%29.4%16.1%8.8%1.7%
May 202647.3%25.9%17.3%7.7%1.8%
Jun 202646.5%25.4%17%9.3%1.8%
Jul 202644%29.4%16.1%8.8%1.7%
Aug 202646.6%25.5%17%9.3%1.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Fivetran

    46.6%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Airbyte

    25.5%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -3.9 points.

  3. 3.Talend

    17%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Matillion

    9.3%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Stitch

    1.5%

    Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among ETL platforms worldwide?

In August 2026, Fivetran was the most searched among ETL platforms worldwide, with an estimated 40.5K branded searches and 46.6% estimated Share of Search within this set. Airbyte is in 2nd place, 21.1 percentage points behind at 25.5% Share of Search.

Global ETL platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fivetran47.3% → 46.6%47.3%May 202640.6%Dec 20251st
Airbyte25.9% → 25.5%29.4%Jul 202625.4%Jun 20262nd
Talend17.3% → 17%22.2%Dec 202516.1%Jul 20263rd
Matillion7.7% → 9.3%10.2%Jan 20267.7%Oct 20254th
Stitch1.9% → 1.5%2%Feb 20261.5%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among ETL platforms worldwide decreased from 47.3% to 46.6%.
  • Across the 11 months ending August 2026, Matillion’s estimated Share of Search among ETL platforms worldwide increased from 7.7% to 9.3%.
  • Across the 11 months ending August 2026, Fivetran’s estimated Share of Search among ETL platforms worldwide peaked at 47.3% in May 2026 and was lowest at 40.6% in December 2025.
  • Across the 11 months ending August 2026, Airbyte’s estimated Share of Search among ETL platforms worldwide peaked at 29.4% in July 2026 and was lowest at 25.4% in June 2026.
  • Across the 11 months ending August 2026, Talend’s estimated Share of Search among ETL platforms worldwide peaked at 22.2% in December 2025 and was lowest at 16.1% in July 2026.
  • Across the 11 months ending August 2026, Matillion’s estimated Share of Search among ETL platforms worldwide peaked at 10.2% in January 2026 and was lowest at 7.7% in October 2025.
  • Across the 11 months ending August 2026, Airbyte, Talend and Stitch held steady: their estimated Share of Search among ETL platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for ETL platforms worldwide in August 2026?

  1. In August 2026, Fivetran gained estimated Share of Search among ETL platforms worldwide, from 44% to 46.6%.

  2. In August 2026, Talend gained estimated Share of Search among ETL platforms worldwide, from 16.1% to 17%.

  3. In August 2026, Matillion gained estimated Share of Search among ETL platforms worldwide, from 8.8% to 9.3%.

  4. In August 2026, Airbyte lost estimated Share of Search among ETL platforms worldwide, from 29.4% to 25.5%.

  5. Estimated monthly branded searches for Stitch worldwide fell 55.2% over 11 measured months, from 2.9K to 1.3K in August 2026.

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