Brandwave

How popular isMatillion in search?

In August 2026, there were an estimated 8.1K branded searches for Matillion worldwide which is down 33.1% over the last 11 months. Matillion holds 9.3% estimated Share of Search among ETL platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fivetran46.6%
  2. Airbyte25.5%
  3. Talend17%
  4. Matillion9.3%
  5. Stitch1.5%
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Which ETL platforms compete with Matillion?

Matillion against ETL platforms worldwide, by month

Share of Search by month for Fivetran, Airbyte, Talend, Matillion. The figures are in the table below the chart.

View monthly share of search table
MonthFivetranAirbyteTalendMatillionStitch
Oct 202547.3%25.9%17.3%7.7%1.9%
Nov 202541.5%27.7%18.6%10.1%2%
Dec 202540.6%27.2%22.2%8.1%1.9%
Jan 202641.7%27.9%18.7%10.2%1.6%
Feb 202642.3%28.3%19%8.5%2%
Mar 202641.5%27.7%18.6%10.1%2%
Apr 202644%29.4%16.1%8.8%1.7%
May 202647.3%25.9%17.3%7.7%1.8%
Jun 202646.5%25.4%17%9.3%1.8%
Jul 202644%29.4%16.1%8.8%1.7%
Aug 202646.6%25.5%17%9.3%1.5%
Sep 2026—————

  1. 1.Fivetran

    46.6%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Airbyte

    25.5%

    Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -3.9 points.

  3. 3.Talend

    17%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1 points.

  4. 4.Matillion

    9.3%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Stitch

    1.5%

    Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.

Compare search popularity between Matillion and its closest rivals

How has branded search demand for Matillion changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Matillion worldwide fell from 12.1K to 8.1K.
  • Across the 11 months ending August 2026, Matillion’s estimated Share of Search among ETL platforms worldwide increased from 7.7% to 9.3%.
  • Across the 11 months ending August 2026, Matillion’s estimated Share of Search among ETL platforms worldwide peaked at 10.2% in January 2026 and was lowest at 7.7% in October 2025.

How did search popularity change for ETL platforms worldwide in August 2026?

  1. In August 2026, Fivetran gained estimated Share of Search among ETL platforms worldwide, from 44% to 46.6%.

  2. In August 2026, Talend gained estimated Share of Search among ETL platforms worldwide, from 16.1% to 17%.

  3. In August 2026, Matillion gained estimated Share of Search among ETL platforms worldwide, from 8.8% to 9.3%.

  4. In August 2026, Airbyte lost estimated Share of Search among ETL platforms worldwide, from 29.4% to 25.5%.

  5. Estimated monthly branded searches for Stitch worldwide fell 55.2% over 11 measured months, from 2.9K to 1.3K in August 2026.

Where does Matillion compete?

Matillion is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Etl tools5th of 62.1%Show ranking
Data pipeline platforms5th of 63.4%Show ranking
Data integration platforms4th of 59.3%Show ranking
ETL platforms4th of 59.3%Shown above

How is Matillion measured?

Brandwave collects information about searches that people make online using Matillion’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • matillion

Do you work for Matillion? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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