Brandwave

How popular isSubaru in search?

In August 2026, there were an estimated 2.7M branded searches for Subaru worldwide which is down 18.2% over the last 11 months. Subaru holds 5.2% estimated Share of Search among SUV brands worldwide and is ranked 9th of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Toyota21.2%
  2. Volkswagen17.5%
  3. Honda14.3%
  4. Hyundai11.7%
  5. Kia9.5%
  6. Ford7.8%
  7. Mazda6.4%
  8. Nissan6.4%
  9. Subaru5.2%
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Which SUV brands compete with Subaru?

Subaru against SUV brands worldwide, by month

Share of Search by month for Toyota, Volkswagen, Honda, Hyundai, Kia, Ford, Mazda, Nissan, Subaru. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaVolkswagenHondaHyundaiKiaFordMazdaNissanSubaru
Oct 202519.8%16.3%13.4%13.4%8.9%8.9%6%7.3%6%
Nov 202520.4%16.8%13.8%13.8%7.5%9.2%6.2%6.2%6.2%
Dec 202521%17.3%14.1%11.6%7.7%9.4%6.3%6.3%6.3%
Jan 202623%15.4%12.6%12.6%8.4%8.4%6.9%6.9%5.7%
Feb 202621.2%17.5%14.3%11.7%9.5%7.8%6.4%6.4%5.2%
Mar 202619.8%16.3%13.4%13.4%8.9%8.9%6%7.3%6%
Apr 202621.2%17.5%14.3%11.7%9.5%7.8%6.4%6.4%5.2%
May 202621%17.3%14.1%11.6%9.4%7.7%6.3%6.3%6.3%
Jun 202622.3%15%15%12.3%8.2%8.2%6.7%6.7%5.5%
Jul 202621.6%17.8%14.5%11.9%7.9%7.9%6.5%6.5%5.3%
Aug 202621.2%17.5%14.3%11.7%9.5%7.8%6.4%6.4%5.2%
Sep 2026—————————

  1. 1.Toyota

    21.2%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Volkswagen

    17.5%

    Held 2nd. 9.1M estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Honda

    14.3%

    Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Hyundai

    11.7%

    Held 4th. 6.1M estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Kia

    9.5%

    Moved from 6th to 5th. 5M estimated branded searches, +22.2% vs prior month. Share +1.6 points.

  6. 6.Ford

    7.8%

    Moved from 5th to 6th. 4.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Mazda

    6.4%

    Held 7th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Nissan

    6.4%

    Held 8th. 3.4M estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Subaru

    5.2%

    Held 9th. 2.7M estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Subaru and its closest rivals

How has branded search demand for Subaru changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Subaru worldwide fell from 3.4M to 2.7M.
  • Across the 11 months ending August 2026, Subaru’s estimated Share of Search among SUV brands worldwide decreased from 6% to 5.2%.
  • Across the 11 months ending August 2026, Subaru’s estimated Share of Search among SUV brands worldwide peaked at 6.3% in December 2025 and was lowest at 5.2% in February 2026.

How did search popularity change for SUV brands worldwide in August 2026?

  1. In August 2026, Kia overtook Ford to rank 5th among SUV brands worldwide, at 9.5%.

  2. Subaru’s estimated Share of Search among SUV brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.2% in August 2026.

  3. Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.

  4. Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.

  5. Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

How is Subaru measured?

Brandwave collects information about searches that people make online using Subaru’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • subaru

Do you work for Subaru? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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