Brandwave

Peugeot vs Subaru:Which is searched more?

In September 2026, Peugeot and Subaru were level on Share of Search among car brands worldwide, with an estimated 2.7M branded searches each, at 1.4% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among car brands worldwide in September 2026Which is more popular in search, Peugeot or Subaru?
Peugeot1.4%2.7M searches
vs
Subaru1.4%2.7M searches

Follow Peugeot vs Subaru and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Peugeot or Subaru?

Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Peugeot and Subaru among car brands worldwide, by month

Share of Search by month for Peugeot, Subaru. The figures are in the table below the chart.

View monthly share of search table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaPeugeotSubaru
Oct 20256.1%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%1.6%1.6%
Nov 20256.1%5.7%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%1.7%1.7%
Dec 20256.2%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%1.5%1.8%
Jan 20266.1%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%1.6%1.6%
Feb 20266.4%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%1.5%1.5%
Mar 20266.3%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%1.6%1.6%
Apr 20266.4%5.6%4.6%4.6%4.6%5.1%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%1.7%1.4%
May 20266.5%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%2.1%1.7%1.4%1.7%
Jun 20266.6%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%1.5%1.5%
Jul 20266.6%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%1.5%1.5%
Aug 20266.4%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%1.5%1.5%
Sep 20266.2%5.8%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%1.4%1.4%

How has the Peugeot and Subaru comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Peugeot took it in April 2026, Subaru took it in May 2026.
  • Across the 12 months ending September 2026, Peugeot’s estimated Share of Search among car brands worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, Subaru’s estimated Share of Search among car brands worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches moved from 3.4M to 2.7M.

How did search popularity change for car brands worldwide in September 2026?

  1. Estimated monthly branded searches for Peugeot worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

  2. Estimated monthly branded searches for Subaru worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

Other head-to-heads among car brands

How each brand is measured

Brandwave collects information about searches that people make online using Peugeot’s and Subaru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Peugeot

1 branded search term

  • peugeot

Subaru

1 branded search term

  • subaru

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.