Mazda vs Subaru:Which is more popular by branded search?
In August 2026, Mazda had more branded searches than Subaru among SUV brands worldwide. Mazda was estimated to have 3.4M branded searches compared to Subaru’s 2.7M, and held a 6.4% Share of Search versus Subaru’s 5.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mazda or Subaru?
Compare the suv brands drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mazda, Subaru. The figures are in the table below the chart.
View monthly share of search table
| Month | Toyota | Volkswagen | Honda | Hyundai | Kia | Ford | Mazda | Nissan | Subaru |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.8% | 16.3% | 13.4% | 13.4% | 8.9% | 8.9% | 6% | 7.3% | 6% |
| Nov 2025 | 20.4% | 16.8% | 13.8% | 13.8% | 7.5% | 9.2% | 6.2% | 6.2% | 6.2% |
| Dec 2025 | 21% | 17.3% | 14.1% | 11.6% | 7.7% | 9.4% | 6.3% | 6.3% | 6.3% |
| Jan 2026 | 23% | 15.4% | 12.6% | 12.6% | 8.4% | 8.4% | 6.9% | 6.9% | 5.7% |
| Feb 2026 | 21.2% | 17.5% | 14.3% | 11.7% | 9.5% | 7.8% | 6.4% | 6.4% | 5.2% |
| Mar 2026 | 19.8% | 16.3% | 13.4% | 13.4% | 8.9% | 8.9% | 6% | 7.3% | 6% |
| Apr 2026 | 21.2% | 17.5% | 14.3% | 11.7% | 9.5% | 7.8% | 6.4% | 6.4% | 5.2% |
| May 2026 | 21% | 17.3% | 14.1% | 11.6% | 9.4% | 7.7% | 6.3% | 6.3% | 6.3% |
| Jun 2026 | 22.3% | 15% | 15% | 12.3% | 8.2% | 8.2% | 6.7% | 6.7% | 5.5% |
| Jul 2026 | 21.6% | 17.8% | 14.5% | 11.9% | 7.9% | 7.9% | 6.5% | 6.5% | 5.3% |
| Aug 2026 | 21.2% | 17.5% | 14.3% | 11.7% | 9.5% | 7.8% | 6.4% | 6.4% | 5.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Mazda and Subaru comparison changed over the last 12 months?
3 findings
- Mazda was ahead of Subaru in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mazda’s estimated Share of Search among SUV brands worldwide moved from 6% to 6.4%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 11 months ending August 2026, Subaru’s estimated Share of Search among SUV brands worldwide moved from 6% to 5.2%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
How did search popularity change for SUV brands worldwide in August 2026?
1 change
Subaru’s estimated Share of Search among SUV brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.2% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mazda’s and Subaru’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.