Brandwave

Subaru vs Tank:Which is more popular?

In October 2026, Subaru had more branded searches than Tank among car brands worldwide. Subaru had about 2.2 million branded searches, while Tank had 823,000. Subaru made up 1.2% of all car brand searches we track, and Tank accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about car brands, Subaru appeared in all five answers and Tank in none.

Among car brands worldwide in October 2026

Who do people search for more?

Subaru, about 3 searches for every 1 for Tank

Subaru 2.2M searchesTank 823K searches

Who does AI mention more?

Subaru, mentioned in every answer we collected

Subaru in 5 of 5Tank in 0 of 5

Who does AI recommend more?

Subaru, the only one of the two named

Subaru first in 5Tank never named

Follow Subaru vs Tank and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Subaru appeared in all five answers. Tank did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Honda2nd
  3. Mazda3rd
  4. Subaru4th
  5. Hyundai5th
  6. BMW6th
  7. Tesla7th
  8. Ford8th
  9. Porsche9th
  10. +7 more
  11. Tank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Subaru5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mazda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tesla3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BMW2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porsche2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Subaru or Tank more popular in search?

This chart shows how often people search Google for Subaru and Tank by name. Each line represents a brand's share of searches for all 85 car brands we track, month by month, from English-language searches worldwide.

Subaru and Tank among car brands worldwide, by month

Share of searches by month for Subaru, Tank. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaTeslaBMWToyotaVolkswagenMercedes-BenzBYDHyundaiPorscheAudiFordJaguarKiaLamborghiniMazdaSubaruTank
Nov 20255.8%3.9%4.8%5.8%4.8%5.3%3.2%3.9%3.2%2.1%2.6%2.1%2.1%2.1%1.7%1.4%0.43%
Dec 20256%4%4.9%5.9%4.9%5.5%2.7%3.3%3.3%2.2%2.7%2.2%2.2%2.2%1.8%1.5%0.36%
Jan 20266.6%3.6%5.3%6.5%4.4%4.9%3.6%3.6%2.9%2.4%2.4%2%2.4%2%2%1.3%0.39%
Feb 20266.2%4.1%5%6.1%5%4.6%3.4%3.4%2.7%2.7%2.2%1.2%2.7%2.2%1.8%1.5%0.37%
Mar 20266.7%3.7%5.4%5.4%4.5%5%3.7%3.7%3%2.4%2.4%1.1%2.4%2%1.6%1.3%0.4%
Apr 20266.1%4.6%4.6%5.6%4.6%5.2%3.8%3.1%3.1%2.1%2.1%1.1%2.5%2.1%1.7%1.4%0.42%
May 20266.2%3.8%4.7%5.7%4.7%5.2%3.8%3.1%3.1%2.1%2.1%1.4%2.6%2.1%1.7%1.4%0.42%
Jun 20266.3%4.2%5.1%6.2%4.2%4.7%3.4%3.4%2.8%2.3%2.3%1.3%2.3%2.3%1.9%1.5%0.38%
Jul 20266.3%4.2%5.1%6.2%5.1%4.7%3.4%3.4%2.8%2.3%2.3%1%2.3%1.9%1.9%1.3%0.38%
Aug 20266.1%4%4.9%5.9%4.9%4.5%3.3%3.3%2.7%2.2%2.2%1.2%2.7%2.2%1.8%1.2%0.36%
Sep 20265.9%4.8%4.8%5.8%4.8%4.4%3.9%3.2%2.6%2.2%2.2%1.4%2.6%2.2%1.8%1.2%0.43%
Oct 20266%6%4.9%4.9%4.9%4.5%4%3.3%2.7%2.2%2.2%2.2%2.2%1.8%1.8%1.2%0.44%

How has branded search for Subaru and Tank changed worldwide over the last 12 months?

3 findings
  • Subaru was ahead of Tank in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Subaru’s share of searches among car brands worldwide moved from 1.4% to 1.2%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
  • Across the 12 months ending October 2026, Tank’s share of searches among car brands worldwide moved from 0.43% to 0.44%, and its estimated monthly branded searches held steady at 823K.

How did search popularity change for car brands worldwide in October 2026?

2 changes
  1. In October 2026, Subaru rose from 30th to 28th among car brands worldwide.

  2. In October 2026, Tank fell from 57th to 58th among car brands worldwide.

How are Subaru’s and Tank’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Subaru’s and Tank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Subaru

1 branded search term

  • subaru

Tank

1 branded search term

  • tank

How the Brand Demand Index is measured

Other head-to-heads among car brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.