How popular isStripe Tax?
In September 2026, people searched for Stripe Tax by name about 2,900 times worldwide, a 19.4% decrease from the previous year. These searches made up 1.7% of all global tax compliance platform searches, placing Stripe Tax seventh out of eight platforms. When we asked both ChatGPT and Google AI Overviews about tax compliance platforms, Stripe Tax appeared in three of the five answers and was the third most recommended of the eight.
Stripe Tax is the seventh most searched of 8 competitors and the third most recommended in AI answers.
AvalaraShare of searches 35.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SovosShare of searches 35.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
QuadernoShare of searches 15.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TaxJarShare of searches 3.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd- Stripe TaxShare of searches 1.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top tax compliance platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stripe Tax was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stripe Tax is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Avalara4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- TaxJar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Anrok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stripe Tax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sovos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vertex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Quaderno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Taxify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tax compliance platforms
5 answers
Asked ChatGPT
“Which tax compliance platform should I use?”
Asked ChatGPT
“What are the best tax compliance platforms?”
Asked ChatGPT
“What's the best tax compliance platform for sales tax filing?”
Searched Google, AI Overview
“tax filing software”
Searched Google, AI Overview
“automated sales tax”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which tax compliance platforms compete with Stripe Tax?
Share of searches by month for Avalara, Sovos, Quaderno, TaxJar, Anrok, Taxify, Stripe Tax. The figures are in the table below the chart.
View monthly share of searches table
| Month | Avalara | Sovos | Quaderno | TaxJar | Anrok | Taxify | Stripe Tax | Vertex |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 35.2% | 12.9% | 5.8% | 3.1% | 4.7% | 2.1% | 1.1% |
| Nov 2025 | 37.5% | 37.5% | 11.2% | 5% | 2.2% | 3.3% | 2.2% | 0.99% |
| Dec 2025 | 32.8% | 40.1% | 9.8% | 5.4% | 2.4% | 6.6% | 1.9% | 1.1% |
| Jan 2026 | 39.5% | 32.3% | 9.7% | 5.3% | 6.5% | 3.5% | 2.3% | 1% |
| Feb 2026 | 40.7% | 33.3% | 10% | 6.7% | 3% | 3% | 2.4% | 1.1% |
| Mar 2026 | 38.5% | 31.5% | 11.5% | 6.3% | 3.4% | 5.2% | 2.3% | 1.2% |
| Apr 2026 | 38.9% | 31.8% | 9.5% | 6.4% | 3.5% | 6.4% | 2.3% | 1.2% |
| May 2026 | 39.4% | 32.3% | 9.6% | 6.5% | 3.5% | 5.3% | 2.3% | 1% |
| Jun 2026 | 38.4% | 38.4% | 7.7% | 5.1% | 2.8% | 4.2% | 2.3% | 1% |
| Jul 2026 | 38.4% | 38.4% | 7.7% | 5.1% | 2.8% | 4.2% | 2.3% | 1% |
| Aug 2026 | 38.7% | 38.7% | 7.7% | 4.2% | 3.5% | 4.2% | 1.9% | 1% |
| Sep 2026 | 35.6% | 35.6% | 15.9% | 3.9% | 3.2% | 3.2% | 1.7% | 0.94% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.6% | 60.5K | 0% | -3.1 points | |
| 2, held 2nd | 35.6% | 60.5K | 0% | -3.1 points | |
| 3, held 3rd | 15.9% | 27.1K | +124% | +8.2 points | |
| 4, moved from 5th to 4th | 3.9% | 6.6K | 0% | -0.3 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 3.2% | 5.4K | 0% | -0.3 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 3.2% | 5.4K | -18.2% | -1 pointsmoved from 4th to 6th | |
| 7, held 7th | 1.7% | 2.9K | 0% | -0.2 points | |
| 8, held 8th | 0.94% | 1.6K | 0% | -0.1 points |
1.
Avalara35.6%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -3.1 points.
2.
Sovos35.6%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -3.1 points.
3.
Quaderno15.9%
Held 3rd. 27.1K estimated branded searches, +124% vs prior month. Share +8.2 points.
4.
TaxJar3.9%
Moved from 5th to 4th. 6.6K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.Anrok
3.2%
Moved from 6th to 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
6.
Taxify3.2%
Moved from 4th to 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1 points.
1.7%
Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
8.
Vertex0.94%
Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare popularity between Stripe Tax and its closest rivals
Every comparison with Stripe Tax
7 comparisons
How has branded search demand for Stripe Tax changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stripe Tax worldwide fell from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Stripe Tax’s share of searches among tax compliance platforms worldwide held steady, from 2.1% to 1.7%.
How did search popularity change for tax compliance platforms worldwide in September 2026?
6 changes
In September 2026, Quaderno gained share of searches among tax compliance platforms worldwide, from 7.7% to 15.9%.
In September 2026, Avalara lost share of searches among tax compliance platforms worldwide, from 38.7% to 35.6%.
In September 2026, Sovos lost share of searches among tax compliance platforms worldwide, from 38.7% to 35.6%.
In September 2026, Taxify lost share of searches among tax compliance platforms worldwide, from 4.2% to 3.2%.
In September 2026, Anrok rose from 6th to 5th among tax compliance platforms worldwide.
In September 2026, TaxJar rose from 5th to 4th among tax compliance platforms worldwide.
How are Stripe Tax’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Stripe Tax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- stripe tax
Who owns Stripe Tax?
Stripe Tax is owned by Stripe. Brandwave also tracks Stripe, Stripe Radar and Stripe Revenue Recognition, owned by the same company, worldwide.
Do you work for Stripe Tax? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Stripe Tax your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.