Avalara vs Stripe Tax:Which is more popular?
In September 2026, Avalara had more branded searches than Stripe Tax among tax compliance platforms worldwide. Avalara had about 60,500 branded searches, while Stripe Tax had 2,900. Avalara made up 35.6% of all tax compliance platform searches we track, and Stripe Tax accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about tax compliance platforms, Avalara appeared in four of the five answers and Stripe Tax in three. Avalara was mentioned before Stripe Tax in three out of four answers.
Who do people search for more?
Avalara, about 21 searches for every 1 for Stripe Tax
Who does AI mention more?
Avalara, mentioned in 4 of 5 answers, Stripe Tax in 3
Who does AI recommend more?
Avalara, named ahead of Stripe Tax in 3 of 4 answers
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Top tax compliance platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Avalara was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stripe Tax was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Avalara was listed before Stripe Tax in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Avalara4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TaxJar3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Anrok3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Stripe Tax3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sovos2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vertex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quaderno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Taxify0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tax compliance platforms
5 answers
Asked ChatGPT
“Which tax compliance platform should I use?”
Asked ChatGPT
“What are the best tax compliance platforms?”
Asked ChatGPT
“What's the best tax compliance platform for sales tax filing?”
Searched Google, AI Overview
“tax filing software”
Searched Google, AI Overview
“automated sales tax”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Avalara or Stripe Tax more popular in search?
This chart shows how often people search Google for Avalara and Stripe Tax by name. Each line represents a brand's share of searches for all eight tax compliance platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Avalara, Stripe Tax. The figures are in the table below the chart.
View monthly share of searches table
| Month | Avalara | Sovos | Quaderno | TaxJar | Anrok | Taxify | Stripe Tax | Vertex |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.2% | 35.2% | 12.9% | 5.8% | 3.1% | 4.7% | 2.1% | 1.1% |
| Nov 2025 | 37.5% | 37.5% | 11.2% | 5% | 2.2% | 3.3% | 2.2% | 0.99% |
| Dec 2025 | 32.8% | 40.1% | 9.8% | 5.4% | 2.4% | 6.6% | 1.9% | 1.1% |
| Jan 2026 | 39.5% | 32.3% | 9.7% | 5.3% | 6.5% | 3.5% | 2.3% | 1% |
| Feb 2026 | 40.7% | 33.3% | 10% | 6.7% | 3% | 3% | 2.4% | 1.1% |
| Mar 2026 | 38.5% | 31.5% | 11.5% | 6.3% | 3.4% | 5.2% | 2.3% | 1.2% |
| Apr 2026 | 38.9% | 31.8% | 9.5% | 6.4% | 3.5% | 6.4% | 2.3% | 1.2% |
| May 2026 | 39.4% | 32.3% | 9.6% | 6.5% | 3.5% | 5.3% | 2.3% | 1% |
| Jun 2026 | 38.4% | 38.4% | 7.7% | 5.1% | 2.8% | 4.2% | 2.3% | 1% |
| Jul 2026 | 38.4% | 38.4% | 7.7% | 5.1% | 2.8% | 4.2% | 2.3% | 1% |
| Aug 2026 | 38.7% | 38.7% | 7.7% | 4.2% | 3.5% | 4.2% | 1.9% | 1% |
| Sep 2026 | 35.6% | 35.6% | 15.9% | 3.9% | 3.2% | 3.2% | 1.7% | 0.94% |
How has the Avalara and Stripe Tax comparison changed over the last 12 months?
3 findings
- Avalara was ahead of Stripe Tax in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avalara’s share of searches among tax compliance platforms worldwide moved from 35.2% to 35.6%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Stripe Tax’s share of searches among tax compliance platforms worldwide moved from 2.1% to 1.7%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for tax compliance platforms worldwide in September 2026?
2 changes
In September 2026, Avalara lost share of searches among tax compliance platforms worldwide, from 38.7% to 35.6%.
Estimated monthly branded searches for Stripe Tax worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Avalara’s and Stripe Tax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avalara
1 branded search term
- avalara
Stripe Tax
1 branded search term
- stripe tax
Other head-to-heads among tax compliance platforms
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