Brandwave

How popular isStarkey?

In September 2026, people searched for Starkey by name about 55,300 times worldwide, a 16.5% decrease from the previous year. These searches made up 20% of all global hearing aid brand searches, placing Starkey third out of six brands. When we asked both ChatGPT and Google AI Overviews about hearing aid brands, Starkey appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Starkey is the third most searched of 6 competitors and the fifth most recommended in AI answers.

  1. OticonShare of searches 21.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. PhonakShare of searches 21.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. StarkeyShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. SigniaShare of searches 14.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. ReSoundShare of searches 11.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top hearing aid brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Starkey was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Starkey is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Phonak1st
  2. Oticon2nd
  3. ReSound3rd
  4. Widex4th
  5. Starkey5th
  6. Signia6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oticon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Phonak5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ReSound4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Widex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Starkey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Signia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hearing aid brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which hearing aid brands compete with Starkey?

Starkey against hearing aid brands worldwide, by month

Share of searches by month for Oticon, Phonak, Starkey, Signia, ReSound, Widex. The figures are in the table below the chart.

View monthly share of searches table
MonthOticonPhonakStarkeySigniaReSoundWidex
Oct 202523.1%23.1%20.6%12.6%10.3%10.3%
Nov 202525.6%20.9%20.8%14%9.4%9.4%
Dec 202521.9%21.9%21.8%14.7%9.8%9.8%
Jan 202622.7%22.7%18.5%12.5%15.2%8.3%
Feb 202623%23%21%12.6%10.3%10.3%
Mar 202624%24%19.5%13.1%10.7%8.8%
Apr 202621.5%21.5%21.4%14.4%11.7%9.6%
May 202621.9%21.9%21.8%14.7%9.8%9.8%
Jun 202622.8%22.8%18.6%15.3%10.2%10.2%
Jul 202623.5%23.5%21%12.8%10.5%8.6%
Aug 202622.3%22.3%20.4%14.9%10%10%
Sep 202621.8%21.8%20%14.6%11.9%9.8%

  1. 1.Oticon

    21.8%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.Phonak

    21.8%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Starkey

    20%

    Held 3rd. 55.3K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Signia

    14.6%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.ReSound

    11.9%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +1.9 points.

  6. 6.Widex

    9.8%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Starkey and its closest rivals

Every comparison with Starkey

5 comparisons

How has branded search demand for Starkey changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Starkey worldwide fell from 66.2K to 55.3K.
  • Across the 12 months ending September 2026, Starkey’s share of searches among hearing aid brands worldwide decreased from 20.6% to 20%.
  • Across the 12 months ending September 2026, Starkey’s share of searches among hearing aid brands worldwide peaked at 21.8% in December 2025 and was lowest at 18.5% in January 2026.

How did search popularity change for hearing aid brands worldwide in September 2026?

5 changes

  1. In September 2026, ReSound gained share of searches among hearing aid brands worldwide, from 10% to 11.9%.

  2. Estimated monthly branded searches for Oticon worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  3. Estimated monthly branded searches for Phonak worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  4. Estimated monthly branded searches for Widex worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

  5. Estimated monthly branded searches for Starkey worldwide fell 16.5% over 12 measured months, from 66.2K to 55.3K in September 2026.

How are Starkey’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Starkey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • starkey
  • starkey hearing aids

Do you work for Starkey? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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