Oticon vs Starkey:Which is more popular?
In September 2026, Oticon had more branded searches than Starkey among hearing aid brands worldwide. Oticon had about 60,500 branded searches, while Starkey had 55,300. Oticon made up 21.8% of all hearing aid brand searches we track, and Starkey accounted for 20%. When we asked ChatGPT and Google AI Overviews about hearing aid brands, Oticon appeared in all five answers and Starkey in three. Oticon was mentioned before Starkey in every answer.
Who do people search for more?
Oticon, about 9% more searches than Starkey
Who does AI mention more?
Oticon, mentioned in every answer we collected
Who does AI recommend more?
Oticon, named ahead of Starkey in every answer
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Top hearing aid brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oticon appeared in all five answers. Starkey was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Oticon was listed before Starkey in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oticon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Phonak5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ReSound4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Widex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Starkey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Signia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about hearing aid brands
5 answers
Asked ChatGPT
“Which hearing aid brand should I buy?”
Asked ChatGPT
“What are the best hearing aid brands?”
Asked ChatGPT
“What's the best hearing aid brand for better hearing?”
Searched Google, AI Overview
“hearing aid brands”
Searched Google, AI Overview
“best hearing aids”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Oticon or Starkey more popular in search?
This chart shows how often people search Google for Oticon and Starkey by name. Each line represents a brand's share of searches for all six hearing aid brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Oticon, Starkey. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oticon | Phonak | Starkey | Signia | ReSound | Widex |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 23.1% | 20.6% | 12.6% | 10.3% | 10.3% |
| Nov 2025 | 25.6% | 20.9% | 20.8% | 14% | 9.4% | 9.4% |
| Dec 2025 | 21.9% | 21.9% | 21.8% | 14.7% | 9.8% | 9.8% |
| Jan 2026 | 22.7% | 22.7% | 18.5% | 12.5% | 15.2% | 8.3% |
| Feb 2026 | 23% | 23% | 21% | 12.6% | 10.3% | 10.3% |
| Mar 2026 | 24% | 24% | 19.5% | 13.1% | 10.7% | 8.8% |
| Apr 2026 | 21.5% | 21.5% | 21.4% | 14.4% | 11.7% | 9.6% |
| May 2026 | 21.9% | 21.9% | 21.8% | 14.7% | 9.8% | 9.8% |
| Jun 2026 | 22.8% | 22.8% | 18.6% | 15.3% | 10.2% | 10.2% |
| Jul 2026 | 23.5% | 23.5% | 21% | 12.8% | 10.5% | 8.6% |
| Aug 2026 | 22.3% | 22.3% | 20.4% | 14.9% | 10% | 10% |
| Sep 2026 | 21.8% | 21.8% | 20% | 14.6% | 11.9% | 9.8% |
How has the Oticon and Starkey comparison changed over the last 12 months?
3 findings
- Oticon was ahead of Starkey in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Oticon’s share of searches among hearing aid brands worldwide moved from 23.1% to 21.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Starkey’s share of searches among hearing aid brands worldwide moved from 20.6% to 20%, and its estimated monthly branded searches moved from 66.2K to 55.3K.
How did search popularity change for hearing aid brands worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Oticon’s and Starkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hearing aid brands
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