Signia vs Starkey:Which is searched more?
In September 2026, Starkey had more branded searches than Signia among hearing aid brands worldwide. Starkey had about 55,300 branded searches, while Signia had 40,500. Starkey made up 20% of all hearing aid brand searches we track, and Signia accounted for 14.6%. These are worldwide searches for English-language branded terms.
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Is Signia or Starkey more popular in search?
Compare the hearing aid brands people are fitted. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Starkey, Signia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Oticon | Phonak | Starkey | Signia | ReSound | Widex |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 23.1% | 20.6% | 12.6% | 10.3% | 10.3% |
| Nov 2025 | 25.6% | 20.9% | 20.8% | 14% | 9.4% | 9.4% |
| Dec 2025 | 21.9% | 21.9% | 21.8% | 14.7% | 9.8% | 9.8% |
| Jan 2026 | 22.7% | 22.7% | 18.5% | 12.5% | 15.2% | 8.3% |
| Feb 2026 | 23% | 23% | 21% | 12.6% | 10.3% | 10.3% |
| Mar 2026 | 24% | 24% | 19.5% | 13.1% | 10.7% | 8.8% |
| Apr 2026 | 21.5% | 21.5% | 21.4% | 14.4% | 11.7% | 9.6% |
| May 2026 | 21.9% | 21.9% | 21.8% | 14.7% | 9.8% | 9.8% |
| Jun 2026 | 22.8% | 22.8% | 18.6% | 15.3% | 10.2% | 10.2% |
| Jul 2026 | 23.5% | 23.5% | 21% | 12.8% | 10.5% | 8.6% |
| Aug 2026 | 22.3% | 22.3% | 20.4% | 14.9% | 10% | 10% |
| Sep 2026 | 21.8% | 21.8% | 20% | 14.6% | 11.9% | 9.8% |
How has the Signia and Starkey comparison changed over the last 12 months?
3 findings
- Starkey was ahead of Signia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Signia’s share of searches among hearing aid brands worldwide moved from 12.6% to 14.6%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, Starkey’s share of searches among hearing aid brands worldwide moved from 20.6% to 20%, and its estimated monthly branded searches moved from 66.2K to 55.3K.
How did search popularity change for hearing aid brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Starkey worldwide fell 16.5% over 12 measured months, from 66.2K to 55.3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Signia’s and Starkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hearing aid brands
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