How popular isSpotify in search?
In September 2026, there were an estimated 68M branded searches for Spotify worldwide which held steady over the last 12 months. Spotify holds 65.2% estimated Share of Search among music streaming services worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Spotify65.2%
YouTube Music29.1%
Apple Music3.9%
Amazon Music1.8%Tidal<0.01%
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Where does Spotify compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Music streaming services | 1st of 5 | 65.2% | Shown below |
| Podcast apps | 1st of 5 | 99.6% | Show ranking |
Which music streaming services compete with Spotify?
Share of Search by month for Spotify, YouTube Music, Apple Music. The figures are in the table below the chart.
View monthly share of search table
| Month | Spotify | YouTube Music | Apple Music | Amazon Music | Tidal |
|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 28.8% | 4.7% | 2.1% | 0.01% |
| Nov 2025 | 65.2% | 29.1% | 3.9% | 1.8% | 0.01% |
| Dec 2025 | 65.2% | 29.1% | 3.9% | 1.8% | 0.01% |
| Jan 2026 | 65.2% | 29.1% | 3.9% | 1.8% | 0.01% |
| Feb 2026 | 64.3% | 28.8% | 4.7% | 2.1% | 0.01% |
| Mar 2026 | 64.6% | 28.9% | 4.8% | 1.7% | <0.01% |
| Apr 2026 | 65.2% | 29.1% | 3.9% | 1.8% | <0.01% |
| May 2026 | 65.2% | 29.1% | 3.9% | 1.8% | <0.01% |
| Jun 2026 | 65.9% | 29.4% | 3.2% | 1.5% | <0.01% |
| Jul 2026 | 61.6% | 33.7% | 3% | 1.7% | <0.01% |
| Aug 2026 | 61% | 33.3% | 3.7% | 2% | <0.01% |
| Sep 2026 | 65.2% | 29.1% | 3.9% | 1.8% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.2% | 68M | +22.3% | +4.2 points | |
| 2, held 2nd | 29.1% | 30.4M | 0% | -4.2 points | |
| 3, held 3rd | 3.9% | 4.1M | +22.1% | +0.2 points | |
| 4, held 4th | 1.8% | 1.8M | 0% | -0.3 points | |
| 5, held 5th | <0.01% | 6.6K | -18.5% | 0 points |
1.
Spotify65.2%
Held 1st. 68M estimated branded searches, +22.3% vs prior month. Share +4.2 points.
29.1%
Held 2nd. 30.4M estimated branded searches, 0% vs prior month. Share -4.2 points.
3.9%
Held 3rd. 4.1M estimated branded searches, +22.1% vs prior month. Share +0.2 points.
1.8%
Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
<0.01%
Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.
Compare search popularity between Spotify and its closest rivals
How has branded search demand for Spotify changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Spotify worldwide held steady at 68M.
- Across the 12 months ending September 2026, Spotify’s estimated Share of Search among music streaming services worldwide increased from 64.4% to 65.2%.
- Across the 12 months ending September 2026, Spotify’s estimated Share of Search among music streaming services worldwide peaked at 65.9% in June 2026 and was lowest at 61% in August 2026.
How did search popularity change for music streaming services worldwide in September 2026?
5 changes
In September 2026, Spotify gained estimated Share of Search among music streaming services worldwide, from 61% to 65.2%.
In September 2026, YouTube Music lost estimated Share of Search among music streaming services worldwide, from 33.3% to 29.1%.
Estimated monthly branded searches for Tidal worldwide fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.
Estimated monthly branded searches for Amazon Music worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.
Estimated monthly branded searches for Apple Music worldwide fell 18.2% over 12 measured months, from 5M to 4.1M in September 2026.
How is Spotify measured?
Brandwave collects information about searches that people make online using Spotify’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- spotify
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Is Spotify your brand?
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