How popular isSoylent in search?
In August 2026, there were an estimated 149K branded searches for Soylent worldwide which is down 18.2% over the last 11 months. Soylent holds 19.1% estimated Share of Search among meal replacement shake brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which meal replacement shake brands compete with Soylent?
Share of Search by month for Huel, Soylent, Ka'Chava, Jimmy Joy. The figures are in the table below the chart.
View monthly share of search table
| Month | Huel | Soylent | Ka'Chava | Jimmy Joy | Rootana |
|---|---|---|---|---|---|
| Oct 2025 | 59.9% | 25.9% | 11.8% | 2.3% | 0.14% |
| Nov 2025 | 57.7% | 25.6% | 13.6% | 3% | 0.13% |
| Dec 2025 | 53.3% | 28.9% | 14.9% | 2.8% | 0.15% |
| Jan 2026 | 60.6% | 22% | 13.9% | 3.4% | 0.13% |
| Feb 2026 | 60.3% | 22.1% | 14.1% | 3.4% | 0.13% |
| Mar 2026 | 64.6% | 19.3% | 12.5% | 3.4% | 0.14% |
| Apr 2026 | 62.5% | 22.4% | 11.8% | 3.2% | 0.13% |
| May 2026 | 66.6% | 19.5% | 10.3% | 3.4% | 0.13% |
| Jun 2026 | 65.6% | 18.5% | 11.9% | 3.8% | 0.1% |
| Jul 2026 | 69.7% | 16.4% | 10.4% | 3.5% | 0.08% |
| Aug 2026 | 67.3% | 19.1% | 10% | 3.4% | 0.08% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.3% | 525K | +0.84% | -2.4 points | |
| 2, held 2nd | 19.1% | 149K | +21.9% | +2.8 points | |
| 3, held 3rd | 10% | 78.4K | +0.76% | -0.4 points | |
| 4, held 4th | 3.4% | 26.8K | +3.3% | 0 points | |
| 5, held 5th | 0.08% | 640 | +3.2% | 0 points |
1.
Huel67.3%
held 1st · 525K estimated branded searches · +0.84% vs prior month · -2.4 points
2.
Soylent19.1%
held 2nd · 149K estimated branded searches · +21.9% vs prior month · +2.8 points
3.
Ka'Chava
10%
held 3rd · 78.4K estimated branded searches · +0.76% vs prior month · -0.4 points
3.4%
held 4th · 26.8K estimated branded searches · +3.3% vs prior month · 0 points
5.
Rootana0.08%
held 5th · 640 estimated branded searches · +3.2% vs prior month · 0 points
Compare search popularity between Soylent and its closest rivals
How has branded search demand for Soylent changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Soylent worldwide fell from 182K to 149K.
- Across the 11 months ending August 2026, Soylent’s estimated Share of Search among meal replacement shake brands worldwide decreased from 25.9% to 19.1%.
- Across the 11 months ending August 2026, Soylent’s estimated Share of Search among meal replacement shake brands worldwide peaked at 28.9% in December 2025 and was lowest at 16.4% in July 2026.
How did search popularity change for meal replacement shake brands worldwide in August 2026?
4 changes
In August 2026, Soylent gained estimated Share of Search among meal replacement shake brands worldwide, from 16.4% to 19.1%.
In August 2026, Huel lost estimated Share of Search among meal replacement shake brands worldwide, from 69.7% to 67.3%.
Estimated monthly branded searches for Jimmy Joy worldwide rose 63% over 11 measured months, from 16.5K to 26.8K in August 2026.
Estimated monthly branded searches for Rootana worldwide fell 33.3% over 11 measured months, from 960 to 640 in August 2026.
How is Soylent measured?
Brandwave collects information about searches that people make online using Soylent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- soylent
- soylent com
- soylent complete meal
- soylent complete protein
- soylent meal replacement
- soylent powder
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Is Soylent your brand?
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