Meal replacement shake brands:Which brands are most popular in search?
In August 2026, Huel was the most searched among meal replacement shake brands worldwide, with an estimated 525K branded searches and 67.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare brands that offers meal replacement shakes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Huel, Soylent, Ka'Chava, Jimmy Joy. The figures are in the table below the chart.
View monthly share of search table
| Month | Huel | Soylent | Ka'Chava | Jimmy Joy | Rootana |
|---|---|---|---|---|---|
| Oct 2025 | 59.9% | 25.9% | 11.8% | 2.3% | 0.14% |
| Nov 2025 | 57.7% | 25.6% | 13.6% | 3% | 0.13% |
| Dec 2025 | 53.3% | 28.9% | 14.9% | 2.8% | 0.15% |
| Jan 2026 | 60.6% | 22% | 13.9% | 3.4% | 0.13% |
| Feb 2026 | 60.3% | 22.1% | 14.1% | 3.4% | 0.13% |
| Mar 2026 | 64.6% | 19.3% | 12.5% | 3.4% | 0.14% |
| Apr 2026 | 62.5% | 22.4% | 11.8% | 3.2% | 0.13% |
| May 2026 | 66.6% | 19.5% | 10.3% | 3.4% | 0.13% |
| Jun 2026 | 65.6% | 18.5% | 11.9% | 3.8% | 0.1% |
| Jul 2026 | 69.7% | 16.4% | 10.4% | 3.5% | 0.08% |
| Aug 2026 | 67.3% | 19.1% | 10% | 3.4% | 0.08% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.3% | 525K | +0.84% | -2.4 points | |
| 2, held 2nd | 19.1% | 149K | +21.9% | +2.8 points | |
| 3, held 3rd | 10% | 78.4K | +0.76% | -0.4 points | |
| 4, held 4th | 3.4% | 26.8K | +3.3% | 0 points | |
| 5, held 5th | 0.08% | 640 | +3.2% | 0 points |
1.
Huel67.3%
held 1st · 525K estimated branded searches · +0.84% vs prior month · -2.4 points
2.
Soylent19.1%
held 2nd · 149K estimated branded searches · +21.9% vs prior month · +2.8 points
3.
Ka'Chava
10%
held 3rd · 78.4K estimated branded searches · +0.76% vs prior month · -0.4 points
3.4%
held 4th · 26.8K estimated branded searches · +3.3% vs prior month · 0 points
5.
Rootana0.08%
held 5th · 640 estimated branded searches · +3.2% vs prior month · 0 points
Compare search popularity between leading brands
Which brand is most popular in search among meal replacement shake brands worldwide?
5 brands
In August 2026, Huel was the most searched among meal replacement shake brands worldwide, with an estimated 525K branded searches and 67.3% estimated Share of Search within this set. Soylent is in 2nd place, 48.2 percentage points behind at 19.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Huel | 59.9% → 67.3% | 69.7%Jul 2026 | 53.3%Dec 2025 | 1st |
| Soylent | 25.9% → 19.1% | 28.9%Dec 2025 | 16.4%Jul 2026 | 2nd |
| Ka'Chava | 11.8% → 10% | 14.9%Dec 2025 | 10%Aug 2026 | 3rd |
 Jimmy Joy | 2.3% → 3.4% | 3.8%Jun 2026 | 2.3%Oct 2025 | 4th |
| Rootana | 0.14% → 0.08% | 0.15%Dec 2025 | 0.08%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Huel’s estimated Share of Search among meal replacement shake brands worldwide increased from 59.9% to 67.3%.
- Across the 11 months ending August 2026, Soylent’s estimated Share of Search among meal replacement shake brands worldwide decreased from 25.9% to 19.1%.
- Across the 11 months ending August 2026, Ka'Chava’s estimated Share of Search among meal replacement shake brands worldwide decreased from 11.8% to 10%.
- Across the 11 months ending August 2026, Jimmy Joy’s estimated Share of Search among meal replacement shake brands worldwide increased from 2.3% to 3.4%.
- Across the 11 months ending August 2026, Huel’s estimated Share of Search among meal replacement shake brands worldwide peaked at 69.7% in July 2026 and was lowest at 53.3% in December 2025.
- Across the 11 months ending August 2026, Soylent’s estimated Share of Search among meal replacement shake brands worldwide peaked at 28.9% in December 2025 and was lowest at 16.4% in July 2026.
- Across the 11 months ending August 2026, Ka'Chava’s estimated Share of Search among meal replacement shake brands worldwide peaked at 14.9% in December 2025 and was lowest at 10% in August 2026.
- Across the 11 months ending August 2026, Jimmy Joy’s estimated Share of Search among meal replacement shake brands worldwide peaked at 3.8% in June 2026 and was lowest at 2.3% in October 2025.
- Across the 11 months ending August 2026, Rootana held steady: its estimated Share of Search among meal replacement shake brands worldwide moved less than 0.5 percentage points.
How did search popularity change for meal replacement shake brands worldwide in August 2026?
4 changes
In August 2026, Soylent gained estimated Share of Search among meal replacement shake brands worldwide, from 16.4% to 19.1%.
In August 2026, Huel lost estimated Share of Search among meal replacement shake brands worldwide, from 69.7% to 67.3%.
Estimated monthly branded searches for Jimmy Joy worldwide rose 63% over 11 measured months, from 16.5K to 26.8K in August 2026.
Estimated monthly branded searches for Rootana worldwide fell 33.3% over 11 measured months, from 960 to 640 in August 2026.
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