Brandwave

How popular isHuel in search?

In August 2026, there were an estimated 525K branded searches for Huel worldwide which is up 24.4% over the last 11 months. Huel holds 67.3% estimated Share of Search among meal replacement shake brands worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Huel67.3%
  2. Soylent19.1%
  3. Ka'Chava10%
  4. Jimmy Joy3.4%
  5. Rootana0.08%
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Which meal replacement shake brands compete with Huel?

Huel against meal replacement shake brands worldwide, by month

Share of Search by month for Huel, Soylent, Ka'Chava, Jimmy Joy. The figures are in the table below the chart.

View monthly share of search table
MonthHuelSoylentKa'ChavaJimmy JoyRootana
Oct 202559.9%25.9%11.8%2.3%0.14%
Nov 202557.7%25.6%13.6%3%0.13%
Dec 202553.3%28.9%14.9%2.8%0.15%
Jan 202660.6%22%13.9%3.4%0.13%
Feb 202660.3%22.1%14.1%3.4%0.13%
Mar 202664.6%19.3%12.5%3.4%0.14%
Apr 202662.5%22.4%11.8%3.2%0.13%
May 202666.6%19.5%10.3%3.4%0.13%
Jun 202665.6%18.5%11.9%3.8%0.1%
Jul 202669.7%16.4%10.4%3.5%0.08%
Aug 202667.3%19.1%10%3.4%0.08%
Sep 2026—————

  1. 1.Huel

    67.3%

    held 1st · 525K estimated branded searches · +0.84% vs prior month · -2.4 points

  2. 2.Soylent

    19.1%

    held 2nd · 149K estimated branded searches · +21.9% vs prior month · +2.8 points

  3. 3.Ka'Chava

    10%

    held 3rd · 78.4K estimated branded searches · +0.76% vs prior month · -0.4 points

  4. 4.Jimmy Joy

    3.4%

    held 4th · 26.8K estimated branded searches · +3.3% vs prior month · 0 points

  5. 5.Rootana

    0.08%

    held 5th · 640 estimated branded searches · +3.2% vs prior month · 0 points

Compare search popularity between Huel and its closest rivals

How has branded search demand for Huel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Huel worldwide rose from 422K to 525K.
  • Across the 11 months ending August 2026, Huel’s estimated Share of Search among meal replacement shake brands worldwide increased from 59.9% to 67.3%.
  • Across the 11 months ending August 2026, Huel’s estimated Share of Search among meal replacement shake brands worldwide peaked at 69.7% in July 2026 and was lowest at 53.3% in December 2025.

How did search popularity change for meal replacement shake brands worldwide in August 2026?

  1. In August 2026, Soylent gained estimated Share of Search among meal replacement shake brands worldwide, from 16.4% to 19.1%.

  2. In August 2026, Huel lost estimated Share of Search among meal replacement shake brands worldwide, from 69.7% to 67.3%.

  3. Estimated monthly branded searches for Jimmy Joy worldwide rose 63% over 11 measured months, from 16.5K to 26.8K in August 2026.

  4. Estimated monthly branded searches for Rootana worldwide fell 33.3% over 11 measured months, from 960 to 640 in August 2026.

How is Huel measured?

Brandwave collects information about searches that people make online using Huel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • huel
  • huel black
  • huel black edition
  • huel com
  • huel meal replacement
  • huel powder
  • huel ready to drink
  • huel shakes

Do you work for Huel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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