How popular isRootana in search?
In August 2026, there were an estimated 640 branded searches for Rootana worldwide which is down 33.3% over the last 11 months. Rootana holds 0.08% estimated Share of Search among meal replacement shake brands worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Rootana and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which meal replacement shake brands compete with Rootana?
Share of Search by month for Huel, Soylent, Ka'Chava, Jimmy Joy, Rootana. The figures are in the table below the chart.
View monthly share of search table
| Month | Huel | Soylent | Ka'Chava | Jimmy Joy | Rootana |
|---|---|---|---|---|---|
| Oct 2025 | 59.9% | 25.9% | 11.8% | 2.3% | 0.14% |
| Nov 2025 | 57.7% | 25.6% | 13.6% | 3% | 0.13% |
| Dec 2025 | 53.3% | 28.9% | 14.9% | 2.8% | 0.15% |
| Jan 2026 | 60.6% | 22% | 13.9% | 3.4% | 0.13% |
| Feb 2026 | 60.3% | 22.1% | 14.1% | 3.4% | 0.13% |
| Mar 2026 | 64.6% | 19.3% | 12.5% | 3.4% | 0.14% |
| Apr 2026 | 62.5% | 22.4% | 11.8% | 3.2% | 0.13% |
| May 2026 | 66.6% | 19.5% | 10.3% | 3.4% | 0.13% |
| Jun 2026 | 65.6% | 18.5% | 11.9% | 3.8% | 0.1% |
| Jul 2026 | 69.7% | 16.4% | 10.4% | 3.5% | 0.08% |
| Aug 2026 | 67.3% | 19.1% | 10% | 3.4% | 0.08% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.3% | 525K | +0.84% | -2.4 points | |
| 2, held 2nd | 19.1% | 149K | +21.9% | +2.8 points | |
| 3, held 3rd | 10% | 78.4K | +0.76% | -0.4 points | |
| 4, held 4th | 3.4% | 26.8K | +3.3% | 0 points | |
| 5, held 5th | 0.08% | 640 | +3.2% | 0 points |
1.
Huel67.3%
held 1st · 525K estimated branded searches · +0.84% vs prior month · -2.4 points
2.
Soylent19.1%
held 2nd · 149K estimated branded searches · +21.9% vs prior month · +2.8 points
3.
Ka'Chava
10%
held 3rd · 78.4K estimated branded searches · +0.76% vs prior month · -0.4 points
3.4%
held 4th · 26.8K estimated branded searches · +3.3% vs prior month · 0 points
5.
Rootana0.08%
held 5th · 640 estimated branded searches · +3.2% vs prior month · 0 points
Compare search popularity between Rootana and its closest rivals
How has branded search demand for Rootana changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rootana worldwide fell from 960 to 640.
- Across the 11 months ending August 2026, Rootana’s estimated Share of Search among meal replacement shake brands worldwide held steady, from 0.14% to 0.08%.
How did search popularity change for meal replacement shake brands worldwide in August 2026?
4 changes

In August 2026, Soylent gained estimated Share of Search among meal replacement shake brands worldwide, from 16.4% to 19.1%.

In August 2026, Huel lost estimated Share of Search among meal replacement shake brands worldwide, from 69.7% to 67.3%.

Estimated monthly branded searches for Jimmy Joy worldwide rose 63% over 11 measured months, from 16.5K to 26.8K in August 2026.

Estimated monthly branded searches for Rootana worldwide fell 33.3% over 11 measured months, from 960 to 640 in August 2026.
How is Rootana measured?
Brandwave collects information about searches that people make online using Rootana’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- rootana
- rootana com
- rootana meal replacement
- rootana shake
Do you work for Rootana? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Rootana your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.