Rootana vs Soylent:Which is more popular by branded search?
In August 2026, Soylent had more branded searches than Rootana among meal replacement shake brands worldwide. Soylent was estimated to have 149K branded searches compared to Rootana’s 640, and held a 19.1% Share of Search versus Rootana’s 0.08%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Rootana or Soylent?
Compare brands that offers meal replacement shakes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Soylent, Rootana. The figures are in the table below the chart.
View monthly share of search table
| Month | Huel | Soylent | Ka'Chava | Jimmy Joy | Rootana |
|---|---|---|---|---|---|
| Oct 2025 | 59.9% | 25.9% | 11.8% | 2.3% | 0.14% |
| Nov 2025 | 57.7% | 25.6% | 13.6% | 3% | 0.13% |
| Dec 2025 | 53.3% | 28.9% | 14.9% | 2.8% | 0.15% |
| Jan 2026 | 60.6% | 22% | 13.9% | 3.4% | 0.13% |
| Feb 2026 | 60.3% | 22.1% | 14.1% | 3.4% | 0.13% |
| Mar 2026 | 64.6% | 19.3% | 12.5% | 3.4% | 0.14% |
| Apr 2026 | 62.5% | 22.4% | 11.8% | 3.2% | 0.13% |
| May 2026 | 66.6% | 19.5% | 10.3% | 3.4% | 0.13% |
| Jun 2026 | 65.6% | 18.5% | 11.9% | 3.8% | 0.1% |
| Jul 2026 | 69.7% | 16.4% | 10.4% | 3.5% | 0.08% |
| Aug 2026 | 67.3% | 19.1% | 10% | 3.4% | 0.08% |
| Sep 2026 | — | — | — | — | — |
How has the Rootana and Soylent comparison changed over the last 12 months?
3 findings
- Soylent was ahead of Rootana in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rootana’s estimated Share of Search among meal replacement shake brands worldwide moved from 0.14% to 0.08%, and its estimated monthly branded searches moved from 960 to 640.
- Across the 11 months ending August 2026, Soylent’s estimated Share of Search among meal replacement shake brands worldwide moved from 25.9% to 19.1%, and its estimated monthly branded searches moved from 182K to 149K.
How did search popularity change for meal replacement shake brands worldwide in August 2026?
2 changes
In August 2026, Soylent gained estimated Share of Search among meal replacement shake brands worldwide, from 16.4% to 19.1%.
Estimated monthly branded searches for Rootana worldwide fell 33.3% over 11 measured months, from 960 to 640 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Rootana’s and Soylent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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