Brandwave

How popular isSmugMug in search?

In August 2026, there were an estimated 117K branded searches for SmugMug worldwide which is down 16.9% over the last 11 months. SmugMug holds 4% estimated Share of Search among photography services worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shutterstock42.1%
  2. Getty Images28.9%
  3. Pixieset24%
  4. SmugMug4%
  5. ShootProof0.95%
  6. Snappr0.12%
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Which photography services compete with SmugMug?

SmugMug against photography services worldwide, by month

Share of Search by month for Shutterstock, Getty Images, Pixieset, SmugMug. The figures are in the table below the chart.

View monthly share of search table
MonthShutterstockGetty ImagesPixiesetSmugMugShootProofSnappr
Oct 202551.3%28.7%15.9%3.2%0.78%0.05%
Nov 202549.2%27.9%18.7%3.1%1.1%0.06%
Dec 202549.5%27.8%18.7%3.1%0.75%0.08%
Jan 202651.5%28.5%16%3.2%0.64%0.12%
Feb 202647.9%32.7%14.9%3.7%0.73%0.11%
Mar 202648.3%32.8%15%3.1%0.73%0.1%
Apr 202644.4%30.7%20.5%3.4%0.82%0.11%
May 202644.5%30.5%20.5%3.5%0.82%0.13%
Jun 202644.8%30.8%20.6%2.9%0.68%0.11%
Jul 202639.9%33.4%22.7%3.1%0.74%0.12%
Aug 202642.1%28.9%24%4%0.95%0.12%
Sep 2026——————

  1. 1.Shutterstock

    42.1%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.Getty Images

    28.9%

    Held 2nd. 837K estimated branded searches, -17.9% vs prior month. Share -4.5 points.

  3. 3.Pixieset

    24%

    Held 3rd. 695K estimated branded searches, +0.05% vs prior month. Share +1.2 points.

  4. 4.SmugMug

    4%

    Held 4th. 117K estimated branded searches, +21.7% vs prior month. Share +0.9 points.

  5. 5.ShootProof

    0.95%

    Held 5th. 27.7K estimated branded searches, +21.8% vs prior month. Share +0.2 points.

  6. 6.Snappr

    0.12%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between SmugMug and its closest rivals

How has branded search demand for SmugMug changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SmugMug worldwide fell from 141K to 117K.
  • Across the 11 months ending August 2026, SmugMug’s estimated Share of Search among photography services worldwide increased from 3.2% to 4%.
  • Across the 11 months ending August 2026, SmugMug’s estimated Share of Search among photography services worldwide peaked at 4% in August 2026 and was lowest at 2.9% in June 2026.

How did search popularity change for photography services worldwide in August 2026?

  1. In August 2026, Shutterstock gained estimated Share of Search among photography services worldwide, from 39.9% to 42.1%.

  2. In August 2026, Pixieset gained estimated Share of Search among photography services worldwide, from 22.7% to 24%.

  3. In August 2026, SmugMug gained estimated Share of Search among photography services worldwide, from 3.1% to 4%.

  4. In August 2026, Getty Images lost estimated Share of Search among photography services worldwide, from 33.4% to 28.9%.

  5. Estimated monthly branded searches for Snappr worldwide rose 50% over 11 measured months, from 2.4K to 3.6K in August 2026.

  6. Estimated monthly branded searches for ShootProof worldwide fell 18.2% over 11 measured months, from 33.9K to 27.7K in August 2026.

Where does SmugMug compete?

SmugMug is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Photography services4th of 64%Shown above
Photographer client gallery platforms3rd of 711.1%Show ranking

How is SmugMug measured?

Brandwave collects information about searches that people make online using SmugMug’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • photo smugmug
  • photography smugmug
  • SmugMug
  • smugmug com
  • smugmug iphone
  • smugmug photo
  • smugmug photography
  • smugmug photos
  • smugmug pictures
  • smugmug price
  • smugmug prices
  • smugmug pricing
  • smugmug rates
  • smugmug site
  • smugmug website
  • smugmug websites
  • www smugmug

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How the Brand Demand Index is measured

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