Brandwave

SmugMug vs Snappr:Which is more popular by branded search?

In August 2026, SmugMug had more branded searches than Snappr among photography services worldwide. SmugMug was estimated to have 117K branded searches compared to Snappr’s 3.6K, and held a 4% Share of Search versus Snappr’s 0.12%. These are worldwide searches for English-language branded terms.

Share of Search among photography services worldwide in August 2026Which is more popular in search, SmugMug or Snappr?
SmugMug4%117K searches
vs
Snappr0.12%3.6K searches

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Which is more popular in search, SmugMug or Snappr?

Compare the photography services brands work with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

SmugMug and Snappr among photography services worldwide, by month

Share of Search by month for SmugMug, Snappr. The figures are in the table below the chart.

View monthly share of search table
MonthShutterstockGetty ImagesPixiesetSmugMugShootProofSnappr
Oct 202551.3%28.7%15.9%3.2%0.78%0.05%
Nov 202549.2%27.9%18.7%3.1%1.1%0.06%
Dec 202549.5%27.8%18.7%3.1%0.75%0.08%
Jan 202651.5%28.5%16%3.2%0.64%0.12%
Feb 202647.9%32.7%14.9%3.7%0.73%0.11%
Mar 202648.3%32.8%15%3.1%0.73%0.1%
Apr 202644.4%30.7%20.5%3.4%0.82%0.11%
May 202644.5%30.5%20.5%3.5%0.82%0.13%
Jun 202644.8%30.8%20.6%2.9%0.68%0.11%
Jul 202639.9%33.4%22.7%3.1%0.74%0.12%
Aug 202642.1%28.9%24%4%0.95%0.12%
Sep 2026——————

How has the SmugMug and Snappr comparison changed over the last 12 months?

  • SmugMug was ahead of Snappr in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, SmugMug’s estimated Share of Search among photography services worldwide moved from 3.2% to 4%, and its estimated monthly branded searches moved from 141K to 117K.
  • Across the 11 months ending August 2026, Snappr’s estimated Share of Search among photography services worldwide moved from 0.05% to 0.12%, and its estimated monthly branded searches moved from 2.4K to 3.6K.

How did search popularity change for photography services worldwide in August 2026?

  1. In August 2026, SmugMug gained estimated Share of Search among photography services worldwide, from 3.1% to 4%.

  2. Estimated monthly branded searches for Snappr worldwide rose 50% over 11 measured months, from 2.4K to 3.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using SmugMug’s and Snappr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SmugMug

17 branded search terms

  • photo smugmug
  • photography smugmug
  • SmugMug
  • smugmug com
  • smugmug iphone
  • smugmug photo
  • smugmug photography
  • smugmug photos
  • smugmug pictures
  • smugmug price
  • smugmug prices
  • smugmug pricing
  • smugmug rates
  • smugmug site
  • smugmug website
  • smugmug websites
  • www smugmug

Snappr

1 branded search term

  • snappr photography

How the Brand Demand Index is measured

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