Brandwave

How popular isSmugMug in search?

In August 2026, there were an estimated 117K branded searches for SmugMug worldwide which is down 16.9% over the last 11 months. SmugMug holds 11.2% estimated Share of Search among photographer client gallery platforms worldwide and is ranked 3rd of 7 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pixieset66.8%
  2. Pic-Time16.1%
  3. SmugMug11.2%
  4. ShootProof2.7%
  5. Zenfolio1.5%
  6. CloudSpot1%
  7. Pass0.67%
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Which photographer client gallery platforms compete with SmugMug?

SmugMug against photographer client gallery platforms worldwide, by month

Share of Search by month for Pixieset, Pic-Time, SmugMug, ShootProof. The figures are in the table below the chart.

View monthly share of search table
MonthPixiesetPic-TimeSmugMugShootProofZenfolioCloudSpotPass
Oct 202564.1%15.5%13%3.1%2.1%1.2%0.95%
Nov 202565.5%15.8%10.9%3.9%1.8%1.2%0.97%
Dec 202566.5%16.1%11.1%2.7%1.8%1%0.81%
Jan 202664.5%15.6%13.1%2.6%2.2%1.2%0.78%
Feb 202660.5%17.7%14.9%2.9%2%1.1%0.73%
Mar 202664.4%15.5%13.2%3.1%1.8%1.2%0.78%
Apr 202666.8%16.1%11.2%2.7%1.5%1%0.67%
May 202666.5%16.1%11.2%2.7%1.5%1.2%0.81%
Jun 202668.4%16.6%9.5%2.3%1.5%1%0.68%
Jul 202668.5%16.5%9.5%2.2%1.5%1%0.68%
Aug 202666.8%16.1%11.2%2.7%1.5%1%0.67%
Sep 2026———————

  1. 1.Pixieset

    66.8%

    held 1st · 695K estimated branded searches · +0.05% vs prior month · -1.7 points

  2. 2.Pic-Time

    16.1%

    held 2nd · 168K estimated branded searches · 0% vs prior month · -0.4 points

  3. 3.SmugMug

    11.2%

    held 3rd · 117K estimated branded searches · +21.7% vs prior month · +1.8 points

  4. 4.ShootProof

    2.7%

    held 4th · 27.7K estimated branded searches · +21.8% vs prior month · +0.4 points

  5. 5.Zenfolio

    1.5%

    held 5th · 15.5K estimated branded searches · +0.13% vs prior month · 0 points

  6. 6.CloudSpot

    1%

    held 6th · 10.6K estimated branded searches · +1.1% vs prior month · 0 points

  7. 7.Pass

    0.67%

    held 7th · 7K estimated branded searches · +1.9% vs prior month · 0 points

Compare search popularity between SmugMug and its closest rivals

How has branded search demand for SmugMug changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SmugMug worldwide fell from 141K to 117K.
  • Across the 11 months ending August 2026, SmugMug’s estimated Share of Search among photographer client gallery platforms worldwide decreased from 13% to 11.2%.
  • Across the 11 months ending August 2026, SmugMug’s estimated Share of Search among photographer client gallery platforms worldwide peaked at 14.9% in February 2026 and was lowest at 9.5% in July 2026.

How did search popularity change for photographer client gallery platforms worldwide in August 2026?

  1. In August 2026, SmugMug gained estimated Share of Search among photographer client gallery platforms worldwide, from 9.5% to 11.2%.

  2. In August 2026, Pixieset lost estimated Share of Search among photographer client gallery platforms worldwide, from 68.5% to 66.8%.

  3. Estimated monthly branded searches for Zenfolio worldwide fell 33.2% over 11 measured months, from 23.2K to 15.5K in August 2026.

  4. Estimated monthly branded searches for Pass worldwide fell 32.1% over 11 measured months, from 10.3K to 7K in August 2026.

  5. Estimated monthly branded searches for ShootProof worldwide fell 18.2% over 11 measured months, from 33.9K to 27.7K in August 2026.

  6. Estimated monthly branded searches for CloudSpot worldwide fell 17.2% over 11 measured months, from 12.8K to 10.6K in August 2026.

How is SmugMug measured?

Brandwave collects information about searches that people make online using SmugMug’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • photo smugmug
  • photography smugmug
  • SmugMug
  • smugmug com
  • smugmug iphone
  • smugmug photo
  • smugmug photography
  • smugmug photos
  • smugmug pictures
  • smugmug price
  • smugmug prices
  • smugmug pricing
  • smugmug rates
  • smugmug site
  • smugmug website
  • smugmug websites
  • www smugmug

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How the Brand Demand Index is measured

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