Pass vs SmugMug:Which is more popular by branded search?
In August 2026, SmugMug had more branded searches than Pass among photographer client gallery platforms worldwide. SmugMug was estimated to have 117K branded searches compared to Pass’ 7K, and held an 11.2% Share of Search versus Pass’ 0.67%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Pass or SmugMug?
Compare online gallery, proofing, and print-sales platforms that professional photographers use to deliver photos to clients, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SmugMug, Pass. The figures are in the table below the chart.
View monthly share of search table
| Month | Pixieset | Pic-Time | SmugMug | ShootProof | Zenfolio | CloudSpot | Pass |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 15.5% | 13% | 3.1% | 2.1% | 1.2% | 0.95% |
| Nov 2025 | 65.5% | 15.8% | 10.9% | 3.9% | 1.8% | 1.2% | 0.97% |
| Dec 2025 | 66.5% | 16.1% | 11.1% | 2.7% | 1.8% | 1% | 0.81% |
| Jan 2026 | 64.5% | 15.6% | 13.1% | 2.6% | 2.2% | 1.2% | 0.78% |
| Feb 2026 | 60.5% | 17.7% | 14.9% | 2.9% | 2% | 1.1% | 0.73% |
| Mar 2026 | 64.4% | 15.5% | 13.2% | 3.1% | 1.8% | 1.2% | 0.78% |
| Apr 2026 | 66.8% | 16.1% | 11.2% | 2.7% | 1.5% | 1% | 0.67% |
| May 2026 | 66.5% | 16.1% | 11.2% | 2.7% | 1.5% | 1.2% | 0.81% |
| Jun 2026 | 68.4% | 16.6% | 9.5% | 2.3% | 1.5% | 1% | 0.68% |
| Jul 2026 | 68.5% | 16.5% | 9.5% | 2.2% | 1.5% | 1% | 0.68% |
| Aug 2026 | 66.8% | 16.1% | 11.2% | 2.7% | 1.5% | 1% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Pass and SmugMug comparison changed over the last 12 months?
3 findings
- SmugMug was ahead of Pass in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pass’ estimated Share of Search among photographer client gallery platforms worldwide moved from 0.95% to 0.67%, and its estimated monthly branded searches moved from 10.3K to 7K.
- Across the 11 months ending August 2026, SmugMug’s estimated Share of Search among photographer client gallery platforms worldwide moved from 13% to 11.2%, and its estimated monthly branded searches moved from 141K to 117K.
How did search popularity change for photographer client gallery platforms worldwide in August 2026?
2 changes
In August 2026, SmugMug gained estimated Share of Search among photographer client gallery platforms worldwide, from 9.5% to 11.2%.
Estimated monthly branded searches for Pass worldwide fell 32.1% over 11 measured months, from 10.3K to 7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Pass’ and SmugMug’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pass
2 branded search terms
- Pass Gallery
- pass photo gallery
SmugMug
17 branded search terms
- photo smugmug
- photography smugmug
- SmugMug
- smugmug com
- smugmug iphone
- smugmug photo
- smugmug photography
- smugmug photos
- smugmug pictures
- smugmug price
- smugmug prices
- smugmug pricing
- smugmug rates
- smugmug site
- smugmug website
- smugmug websites
- www smugmug
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.