How popular isPass in search?
In August 2026, there were an estimated 7K branded searches for Pass worldwide which is down 32.1% over the last 11 months. Pass holds 0.67% estimated Share of Search among photographer client gallery platforms worldwide and is ranked 7th of 7 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which photographer client gallery platforms compete with Pass?
Share of Search by month for Pixieset, Pic-Time, SmugMug, ShootProof, Pass. The figures are in the table below the chart.
View monthly share of search table
| Month | Pixieset | Pic-Time | SmugMug | ShootProof | Zenfolio | CloudSpot | Pass |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 15.5% | 13% | 3.1% | 2.1% | 1.2% | 0.95% |
| Nov 2025 | 65.5% | 15.8% | 10.9% | 3.9% | 1.8% | 1.2% | 0.97% |
| Dec 2025 | 66.5% | 16.1% | 11.1% | 2.7% | 1.8% | 1% | 0.81% |
| Jan 2026 | 64.5% | 15.6% | 13.1% | 2.6% | 2.2% | 1.2% | 0.78% |
| Feb 2026 | 60.5% | 17.7% | 14.9% | 2.9% | 2% | 1.1% | 0.73% |
| Mar 2026 | 64.4% | 15.5% | 13.2% | 3.1% | 1.8% | 1.2% | 0.78% |
| Apr 2026 | 66.8% | 16.1% | 11.2% | 2.7% | 1.5% | 1% | 0.67% |
| May 2026 | 66.5% | 16.1% | 11.2% | 2.7% | 1.5% | 1.2% | 0.81% |
| Jun 2026 | 68.4% | 16.6% | 9.5% | 2.3% | 1.5% | 1% | 0.68% |
| Jul 2026 | 68.5% | 16.5% | 9.5% | 2.2% | 1.5% | 1% | 0.68% |
| Aug 2026 | 66.8% | 16.1% | 11.2% | 2.7% | 1.5% | 1% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.8% | 695K | +0.05% | -1.7 points | |
| 2, held 2nd | 16.1% | 168K | 0% | -0.4 points | |
| 3, held 3rd | 11.2% | 117K | +21.7% | +1.8 points | |
| 4, held 4th | 2.7% | 27.7K | +21.8% | +0.4 points | |
| 5, held 5th | 1.5% | 15.5K | +0.13% | 0 points | |
| 6, held 6th | 1% | 10.6K | +1.1% | 0 points | |
| 7, held 7th | 0.67% | 7K | +1.9% | 0 points |
1.
Pixieset66.8%
held 1st · 695K estimated branded searches · +0.05% vs prior month · -1.7 points
2.
Pic-Time16.1%
held 2nd · 168K estimated branded searches · 0% vs prior month · -0.4 points
3.
SmugMug11.2%
held 3rd · 117K estimated branded searches · +21.7% vs prior month · +1.8 points
2.7%
held 4th · 27.7K estimated branded searches · +21.8% vs prior month · +0.4 points
5.
Zenfolio1.5%
held 5th · 15.5K estimated branded searches · +0.13% vs prior month · 0 points
1%
held 6th · 10.6K estimated branded searches · +1.1% vs prior month · 0 points
7.
Pass0.67%
held 7th · 7K estimated branded searches · +1.9% vs prior month · 0 points
Compare search popularity between Pass and its closest rivals
How has branded search demand for Pass changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Pass worldwide fell from 10.3K to 7K.
- Across the 11 months ending August 2026, Pass’ estimated Share of Search among photographer client gallery platforms worldwide held steady, from 0.95% to 0.67%.
How did search popularity change for photographer client gallery platforms worldwide in August 2026?
6 changes
In August 2026, SmugMug gained estimated Share of Search among photographer client gallery platforms worldwide, from 9.5% to 11.2%.
In August 2026, Pixieset lost estimated Share of Search among photographer client gallery platforms worldwide, from 68.5% to 66.8%.
Estimated monthly branded searches for Zenfolio worldwide fell 33.2% over 11 measured months, from 23.2K to 15.5K in August 2026.
Estimated monthly branded searches for Pass worldwide fell 32.1% over 11 measured months, from 10.3K to 7K in August 2026.
Estimated monthly branded searches for ShootProof worldwide fell 18.2% over 11 measured months, from 33.9K to 27.7K in August 2026.
Estimated monthly branded searches for CloudSpot worldwide fell 17.2% over 11 measured months, from 12.8K to 10.6K in August 2026.
How is Pass measured?
Brandwave collects information about searches that people make online using Pass’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- Pass Gallery
- pass photo gallery
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Is Pass your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.